We were really pleased to learn recently that Frankie is officially Australia’s fastest growing magazine.
While this definitely wasn’t news to us (have you seen just how many copies of Frankie sit in the ‘Our Favourites’ section at the front of our stores?!) the official word came via the latest Audit Bureau of Circulation’s figures which reported that this standard-bearer of sassy, independent girly cool grew by 31.6 per cent in the year to December.
The release of these figures certainly marks an important point in Australian publishing, where an independent mag, founded in 2004 by two 25 years olds and edited out of a one-bedroom flat in inner-Melbourne is only slightly lagging behind established giants like Vogue and Harper’s Bazaar.
Smart, inspiring and undeniably girly without bothering with stories on diets, orgasms and sealed sections, it seems that Frankie has flourished by simply sticking to its path and striving to provide an intelligent and altogether more focused alternative to some other more… vacuous magazines out there vying for the attention of the same demographic.
Which is not to say that there’s anything wrong with features on diets and orgasms and ‘drive him wild’ sealed sections… it’s just that after the fourteenth or fifteenth time they can get a bit predictable*.
Viva Frankie!
* We strongly recommend that you still buy all of these types of mags -preferably from us of course










