If you’ve visited any of our Australian stores in the last few months, you will have noticed that we increasingly have more shelf space dedicated to things that aren’t actually magazines at all.
We haven’t reduced our range of titles—to the contrary, we’ve continued to actively expand it—and we’re not dedicating any less floor space to magazines. Rather, we’re shuffling things around and installing extra shelves (thank you IKEA) devoted to displaying graphic design books, Moleskines,
steak knives KeepCups and other cool bits and pieces that we think you might like.
But why, you might ask, is the world’s only magazine superstore going to such an effort to sell things that aren’t magazines?
The long and short of it is that selling mags alone is not an easy way to make a buck!
Like book stores, magazine retailers are very quickly diminishing. In today’s world, basing a business entirely on print media is, risky, to put it mildly. That said, magazines are difficult to sell at the best of times. Not only do they have a very limited shelf life, but they also require an extraordinary amount of handling and processing.
Newsagents are keenly aware of that fact and it is for this reason that many newsagents look more like greeting card shops or lotto outlets these days than the printed media specialists of yesteryear. Becoming your local newsagent is our absolute worst nightmare. Our entire business model is founded upon being the antithesis of their “This is not a library” signs, bald spots and impatient stares… not to mention complete lack of comfortable seating, free wi-fi and fresh espresso*!
But we love magazines. Always have, Always will (please, indulge us, and imagine that last line spoken like a craggy Clint Eastwood with a squint in his eye, cigarette in mouth and gun in hand). We’re absolutely determined to continue offering you the biggest and best range of magazines in the world. It’s a difficult proposition, but we know it can be done.
So now, when you wonder why all the model train, witchcraft and ‘alternative living’ magazines have been moved upstairs and replaced with notebooks and patterned sticky tape, well, you know why.
* Sydney readers, we’re still working on getting a coffee machine into our Newtown store. It’s more complicated than it seems but we’re working on it, so hang tight!