We stock about a gazillion different magazine titles as well as stationery across our 5 stores in Australia, New Zealand and online.

Archive for February, 2012

Waiting for Eustace Tilly

Monday, February 27th, 2012

The New Yorker cover: Loading

This made us laugh:

The New Yorker are evidently having a bit of fun with the problems they’ve had with their own notoriously unstable iPad app with this cover of last week’s issue (Feb 13th – 20th), harking back to the cover of the very first issue (starring their very own personified dandy, the esteemed Mr. Eustace Tilly) overlaid with a ‘loading’ graphic that will surely be familar to iOS users.

It turns out that this cover was actually submitted by New Yorker reader, Brett Culbert, a thirty-year-old landscape historian—whatever that is—and is one of the twelve Eustace Tilley Contest winners for 2012. The magazine modified Culbert’s original entry for this cover, but it’s the first time in the magazine’s 87 year history that a reader submission has ended up on the cover in one form or another, nonetheless.

(For the record, while we had a laugh about this cover, a quick poll of our offices reveals that wholly three quarters of us own a Kindle or iPad or both which we all unanimously enjoy using for reading alongside our unquenchable mag habits. Analog and digital, hand in hand… it’s the future we tells ya!)

Hi there, Kinfolk

Friday, February 24th, 2012

Kinfolk magazine

Inside Kinfolk magazine issue #2

Ever since the Spanish ‘everyday interiors’ mag Apartamento appeared on our shelves three or so years ago, we’ve noticed a wealth of imitators and spin-offs from across the publishing spectrum from design to fashion to gardening.

And for good reason, we reckon!

By eschewing the familar fodder of airbrushed and overstyled Bavarian hunting lodges and Miami infinity pool perfection, Apartamento created a wholly new kind of interiors magazine about space and the ways in which we we occupy it.

A brand new arrival on our shelves called Kinfolk, does much the same thing but for eating and entertaining… and frankly, we’re a little bit impressed.

Kinfolk is about the simple joys of togetherness and connecting over food rather than bringing the restaurant into the home. You won’t find a single mention of molecular gastronomy or even one perfect starched table cloth between these pages, but instead  you’ll find out about the simple pleasures of a plate of fresh fruit… of baking your own bread and chatting around a fire.

They say:

Every element of Kinfolk – the features, photography, and general aesthetics – are consistent with the way we feel entertaining should be: simple, uncomplicated, and less contrived. Kinfolk is the marriage of our appreciation for art and design and our love for spending time with family and friends.

The bad news? We had so much demand (and such limited supply!) for this title all but one of our copies has been sent out today to fulfill our online pre-orders.

The good news? To make things fair, we’re giving that one remaining copy away.

If you want to win, tell us in 30 words or less in the comments below why you deserve this one last copy of Kinfolk #2. It might be a haiku or a link to a YouTube video of you doing a Kinfolk –lusting interpretive dance, heck, whatever. Most impressive answer wins.

Just announcing our feature film debut. No biggie.

Monday, February 13th, 2012

Thanks to our friends at Time Out Melbourne (sign up for their newsletter Melbournians, they have sweet giveaways out the wazoo), we managed to get along to an advance screening of the new Aussie film Any Questions for Ben last week.

Written by Santo Cilauro, Tom Gleisner and Rob Sitch (the guys behind The Castle, The Dish, etc.), it’s the story of a successful yet spiritually unfulfilled 20-something branding consultant searching for a scrap of meaning in this vast ol’ universe of ours.

As I was taking the first exploratory licks of a banana flavoured choc-top and settling into my seat about 30 seconds or a minute in, I noticed that… the lead character was shopping for magazines… in our Elizabeth Street store!

All told, our cinematic debut lasts for no more than maybe 10 or 15 seconds and, yeah, I’d say that they took a bit of creative license portraying our staff (“this, like, just, like came out in the US, like, yesterday!”) but it was still a bit of a proud moment.

I left the film still baffled as to how we ended up in it, but digging through some e-mails the next day, I discovered that the production company arranged this with us about two years ago and we’d promptly forgotten all about it.

Melbourne is everywhere in Any Questions for Ben.

From drinks at Rooftop Bar to The Melbourne Cup to the café at the State Library, it’s lovely to see our city so gloriously represented up on the big screen. In all honesty, the film is a bit cheesy. But in the best possible way… imagine perennial TV favourite Love Actually set among Melbourne’s laneways and you’re coming close.

Starring Josh Lawson and Miss Teen Tasmania 1998, Rachel Taylor as well as Spicks and Specks’ Alan Brough in a top notch supporting roll, heck, get along to it just to see us in our silver screen debut! It’s in cinemas now.

Designing the perfect envelope

Wednesday, February 1st, 2012

mag nation Envelopes

These are our brand new envelopes for sending out your subscriptions, featuring illustrations by our friends over at Alter (they won an ARIA for Cut Copy’s album artwork last year and are generally pretty awesome.)

To be honest, these envelopes aren’t exactly “new” but in the two-months-of-non-stop-frantic-ness that we call Christmas, we didn’t get a chance to blog about them sooner.

We’ve been thinking long and hard about the envelopes that we use to send out our online orders (in fact, we posted about this problem almost a year ago today) and we weighed up dozens of different options for this new iteration: PVC bags, stiff cardboard, Fedex style pounches, bubble wrap envelopes and all sundry of combinations of the above.

It was important to strike a fine balance between protecting the magazine (keeping it from getting both bent and wet), shielding it from the eyes of the potentially thieving public (this happens more than you’d think!), looking good and being environmentally responsible.

Our old waterproofing solution of wrapping magazines in sealable plastic pouches worked in the very early days our business when we were sending out just a trickle of magazines, but when you’re posting out tens of thousands of mags each year the environmental consequences of all that land fill became stunningly apparent. Biodegradable organic plastic substitutes are still way too expensive for prime-time, so we went with a lightly waxed card that we’ve subjected to a number of in-house ‘soak’ tests.

And we reckon it came up pretty well!

That said, mag nation envelope v2.0. is only the second stage of what will undoubtedly be a long evolution and right now it’s far from perfect: the seal doesn’t always stick as well as it should, the printer completely forgot to put in an opening tab (d’oh!) and some customers in the rainier parts of far-North Queensland have requested extra waterproofing.

But it’s definitely a good start.

We’re committed to improving and iterating this as we go—heck, Netflix changed their envelope more than ten times in their first five years.

Got any ideas about how we might improve these? We’d love to hear your thoughts.