Every year at Christmas time we try and come up with a promotion aimed to deliver maximum benefit to our customers with minimum risk of driving ourselves into receivership.

Last year we offered 1 in every 100 subscriptions for free and gave the person who bought the most subscriptions their magazines for free (in the end, it turned out that the winner didn’t even know that we were running the promotion at all. D’oh!)

While our competitors offer trips to Paris or $30,000 skiing holidays as prizes, we want to set our sights on something that you might actually have a chance of winning. (And well, if we could afford $30,000 skiing holidays… rather than giving them away, we’d probably actually be writing this blog post on a laptop in front of a roaring fire with a mug of hot chocolate in a lodge somewhere in the Swiss Alps. But I digress…)

So, this year we’ve put our heads together to come up with a special offer to spread around the chance of winning and to give you a special offer every day from now, until Christmas.

We call it… THE MAG NATION CHRISTMAS TWITTER/FACEBOOK GIVEAWAY ADVENT CALENDAR! Catchy, right?

Here’s how it works:

Every day up until December 24th, at precisly 11am AEST we’ll post a discount voucher code (valid until midnight that same day) on our Twitter and Facebook pages. It could be for 30% off a subscription to Vogue Paris or $5 off a Moleskine diary or practically anything in between.

N.B. We’ll be running the first of these at 2.30pm on December 6th. Long story, but I think we were milling around the coffee machine or checking our RSS Feeds at 11am today.

The first person to use this code will get their order FREE, 100% refunded to their credit card or Pay Pal account. And as for everyone else, well, you’ll still get a pretty sweet discount that should put a smile on your yuletide dial.

Feliz Navidad!