In the wake of a very small mention at the end of an article on Chai tea in The Age recently, Chai sales at our Melbourne stores have gone through the roof. We’re talking like, a 400% increase. Which is pretty much bananas, when you consider that of ‘Ten Places to Try’, we’re listed right near the end at number seven!
It has to be said, though, that we don’t really sell a lot of hot drinks. Which is a constant source of befuddlement for us… ’cause in addition to our Chai all other flavours of tea, we make a pretty darn good coffee!
It’s not extracted from beans shat out by Indonesian monkeys nor is it Clover extracted single origin, you know, coffee nerd coffee but if we do say so ourselves, we make a pretty tasty cup of joe.
It’s with some bewilderment then, that we’ll occasionally see customers queued up out the doors of the coffee chain next to our Melbourne CBD store while our machine trickles out just the occasional latte. So, as a special offer you, blog readers, if you come into our Elizabeth Street store this week (Monday, 2nd of August — Friday, 6th August) and bring in a friend (with a printed copy of this blog post) and introduce them to our delicious espresso, then we’ll happily give each of you a coffee on us. On the house. Gratis. Free.
(Yeah, yeah, we know, we are the nicest guys in magazine/coffee retail. What can we say?)
