Following the success of Undies Monday, we’ve been considering the important question of “what next?” How do we maintain the momentum? How do we next engage our customers in a typically fun and irreverent promotion?
Our big learning from Undies Monday is that the taboo of wearing underwear in public (as long as it is kept within a controlled environment) really appeals to a lot of people. Having spoken to a prominent US based marketing expert yesterday, we realised that the thrill of taking one’s clothes off coupled with a reward directly linked to the risk factor is what created such good will amongst the various participants.
We want to be able to replicate this psychological link, but vary the promotion sufficiently to keep it fresh and interesting.
Therefore, after much thought and deliberation, we would like to introduce you to our newest promotion…
Now before you write in to complain, we are going to put very strict terms and conditions on this. Please click here to read the Terms & Conditions for Undies Monday. We are going to use this as our base, and in the next 24 hours we’ll submit a new set of Ts & Cs to make sure this doesn’t get out of hand.
So, what is involved? This one is very easy to understand. Come on in to any mag nation exposing your chest region (male or female!) and you will win, wait for it…
Oh shit. What’s the date today?