We had a lot of fun on our first Undies Monday. It was beyond funny to see the faces of passers-by as many of you stripped off on the street. However, as any impulsive micro business, there are some things we wish we had done differently.
Our learnings from yesterday are as follows:
- There are way many more exhibitionists out there than we imagined. We were decimated!
We happily gave away thousands and thousands and thousands of dollars in free products. - However, it was too easy. Many of you came in large groups and many of you also came either first thing in the morning or just before closing when there were hardly any other people around.
- Most of you were blokes. Most girls chickened out or waited outside while their male partners did the deed (except in Newtown Sydney were there were g-strings as far as the eye could see)!
We did say in our original post that this offer lasts until the 29th of March (or earlier at our discretion if we determine that Undies Monday will lead to our ruination). Well, it almost did! But, we are going to keep on trying to reward you for acts of underwear bravery.
However, we are going to raise the bar a little and limit the giveaways or we’ll be out of business before the end of March. This promotion has gone completely viral, way beyond what we expected, and there will be no mag nation to offer you ongoing magazine goodness if we have four more Mondays like we did yesterday.
So, for the next Undies Mondays, here are the amended conditions (we may keep tinkering with this as we go) required to get your any one product up to the value of $50 for free.
- You can’t enter a store in your Undies in a group larger than 2 people.
- You have to come into a store on Monday between the hours of 12pm and 5pm
- The offer will only be valid for the first 100 blokes and the first 100 girls to participate across all our stores each Monday while Undies Monday lasts.
Never fear, we would never let you strip off on the street only to come in and find out that we have reached our freebie quota on a given Monday. Therefore, all stores will display a sign on the front door once we have reached our male and female Undies Monday quota. It will be abundantly clear if you won’t be rewarded for stripping off. If in any doubt, come in to the store and ask us first.
We still want to see you all in your jocks, but if 1,000 semi-naked people come in every Monday, we’d be happy…but broke, and you’d have to get reacquainted with your “this is not a library” newsagency.
Below are the previous conditions for your reference… The 3 new rules above simply add on to these ones. Keep having fun, and please challenge other businesses that you love to reward gratuitous displays of underwear.
Can you imagine how cool it would be if we started a retail movement? Surely the world would be a better place with more folks walking around in their Undies….
A couple of rules here:
- This only works on Mondays (that’s why it is called Undies Mondays and NOT Undies Otherdays)
- This offer ends at midnight on the 29th of March 2010 (or earlier at our discretion if we determine that Undies Mondays will lead to our ruination)
- You have to walk in in your undies, no stripping off in store
- You have to take the one item of your choice to the counter – you can’t just walk out with it – and you can’t redeem the difference between $50 and the item of your choice for cash.
- Only one free item per person – you can’t keep coming in to claim on multiple occasions.
- Undies do not include swimwear, gymwear or wearing a t-shirt, other sort of top or pajamas… genuine undies/lingerie only!
- You must be 18 or over to participate
- If you walk in in your birthday suit, we will not serve you. We don’t want anything to do with that!
NEW BONUS OFFER GUYS: The first guy to walk into any of our stores wearing women’s underwear will get two Free Products each to the value of up to $50.
NEW BONUS OFFER GIRLS: The first girl to do the Robot dance for 30 seconds while in her underwear will get two Free Products each to the value of up to $50.
