We had a lot of fun on our first Undies Monday. It was beyond funny to see the faces of passers-by as many of you stripped off on the street. However, as any impulsive micro business, there are some things we wish we had done differently.
Our learnings from yesterday are as follows:
- There are way many more exhibitionists out there than we imagined. We were decimated!
We happily gave away thousands and thousands and thousands of dollars in free products. - However, it was too easy. Many of you came in large groups and many of you also came either first thing in the morning or just before closing when there were hardly any other people around.
- Most of you were blokes. Most girls chickened out or waited outside while their male partners did the deed (except in Newtown Sydney were there were g-strings as far as the eye could see)!
We did say in our original post that this offer lasts until the 29th of March (or earlier at our discretion if we determine that Undies Monday will lead to our ruination). Well, it almost did! But, we are going to keep on trying to reward you for acts of underwear bravery.
However, we are going to raise the bar a little and limit the giveaways or we’ll be out of business before the end of March. This promotion has gone completely viral, way beyond what we expected, and there will be no mag nation to offer you ongoing magazine goodness if we have four more Mondays like we did yesterday.
So, for the next Undies Mondays, here are the amended conditions (we may keep tinkering with this as we go) required to get your any one product up to the value of $50 for free.
- You can’t enter a store in your Undies in a group larger than 2 people.
- You have to come into a store on Monday between the hours of 12pm and 5pm
- The offer will only be valid for the first 100 blokes and the first 100 girls to participate across all our stores each Monday while Undies Monday lasts.
Never fear, we would never let you strip off on the street only to come in and find out that we have reached our freebie quota on a given Monday. Therefore, all stores will display a sign on the front door once we have reached our male and female Undies Monday quota. It will be abundantly clear if you won’t be rewarded for stripping off. If in any doubt, come in to the store and ask us first.
We still want to see you all in your jocks, but if 1,000 semi-naked people come in every Monday, we’d be happy…but broke, and you’d have to get reacquainted with your “this is not a library” newsagency.
Below are the previous conditions for your reference… The 3 new rules above simply add on to these ones. Keep having fun, and please challenge other businesses that you love to reward gratuitous displays of underwear.
Can you imagine how cool it would be if we started a retail movement? Surely the world would be a better place with more folks walking around in their Undies….
A couple of rules here:
- This only works on Mondays (that’s why it is called Undies Mondays and NOT Undies Otherdays)
- This offer ends at midnight on the 29th of March 2010 (or earlier at our discretion if we determine that Undies Mondays will lead to our ruination)
- You have to walk in in your undies, no stripping off in store
- You have to take the one item of your choice to the counter – you can’t just walk out with it – and you can’t redeem the difference between $50 and the item of your choice for cash.
- Only one free item per person – you can’t keep coming in to claim on multiple occasions.
- Undies do not include swimwear, gymwear or wearing a t-shirt, other sort of top or pajamas… genuine undies/lingerie only!
- You must be 18 or over to participate
- If you walk in in your birthday suit, we will not serve you. We don’t want anything to do with that!
NEW BONUS OFFER GUYS: The first guy to walk into any of our stores wearing women’s underwear will get two Free Products each to the value of up to $50.
NEW BONUS OFFER GIRLS: The first girl to do the Robot dance for 30 seconds while in her underwear will get two Free Products each to the value of up to $50.
I am so getting that bonus offer…
I had a great time doing it, but I do feel a little guilty for taking away money from you guys!
I managed to do it at the Elizabeth St store during peak lunch break hour, so I’m hoping others will have the same determination! Everyone should feel sexy in their own skin and now is the time to show it off!
[...] Monday, Magnation hosted its first “Undies Monday” for the month of [...]
http://twitter.com/cashdoctors/statuses/9917884555
I love how this coming Monday is a public holiday in Victoria. Just sayin’, we got it gooood…
[...] Undies Monday Who likes freebies??? If you also like exhibitionism head down to Magnation on Mondays throughout March and grab a freebie up to the cost of $50. All you need to do is enter in your undies… http://blog.magnation.com/2010/03/undies-monday-too-easy-read-this-before-you-strip/ [...]
[...] nation brilliance at socialmelb a couple of weeks ago about his latest marketing activity – Undies Monday. Basically, if you enter the store in your underwear between noon and five on Mondays during March [...]
You guys are copying the record shop on Bourke St, Gaslight, that had the nude day… not very original.. try innovating, not imitating
Hi Michael,
Yes, you are right. We are not very innovative at all. There are lots of magazine retail concepts that focus on customer engagement and focus on niche and international magazines…
Also, lots of other retail locations allow people to browse and touch products before they buy. You can touch and browse clothes, so nothing new in us allowing you to do it with mags.
We also sell stuff. Not very innovative either. Lots of people sell stuff. And we have staff in our stores. And we also sell online now. All imitation. Now I think about it, we haven’t done anything new…
PS: Gaslight was the inspiration behind Undies Monday. They did it (but nude) around 10 years ago. It was fun. We decided to revive it but adapted to our format.
Oh damn… sarcasm is the lowest form of wit.
I’m surprised by the criticism by some people. I find the entire Mag Nation shopping experience to be nothing short of freaking marvellous. I truly admire any store that goes out of its way to connect with its customers in a fun and always friendly manner.
Whether nude day or undies day or whatever – at least there is a store out there, striving for some levity and a true connection with its customers. Lighten up people! Enjoy the experience!
I like how Michael rhymed ‘innovating’ with ‘imitating’. #90sgangstarap
Keep up the great work Mag Nation team! You’ll see me in my undies… one day.
Lowest form but most rewarding for its dispenser.
[...] has upped the pantie with Undies Monday–come in wearing just your underwear and walk out with $50 worth of free merchandise. People [...]
Just did Undies Monday! Thanks Sahil and the crew at Mag Nation – was a lot of fun. Hope you get good use of the pics. k
When are new photos going up? i want to show my friends
Did Undies Monday yesterday and had a ball(maybe several…). My mate wasn’t going to do it, so I let it up to Fate and we played Rock, Paper, Scissors. I won! So he came in with me. It is like the Universe wants people in their underwear in public!! Keep it up guys, this thing is a lot of fun. Go Mag Nation!
Photos should be going up today (if you gave us written permission of course).
[...] have two more Mondays to take advantage of this offer – make sure you read the rules here before you take your clothes [...]
[...] Nation is doing Undies Monday. Concept: Come into the store wearing only your undies, and get a freebie. For a bonus freebie, [...]
[...] The promotion has been running throughout March and Merchant says he’s been surprised by the number of humans who seem quite happy to embarrass themselves if free things are offered as a reward for said embarrassment. As a result, the Undies Monday promotion went viral and the stores were over-run by opportunist exhibitionists (you can read about what happened, what the owners learned, see the photographic evidence and find out about the rules on the Magnation blog). [...]
[...] Comments on the Magnation blog have been mostly positive, John said that he “truly admires any store that goes out of its way to connect with its customers in a fun and friendly manner.” [...]
Yo guys… thanks, but why oh why does this underwear seem to be yellow??