We stock about a gazillion different magazine titles as well as stationery across our 5 stores in Australia, New Zealand and online.

Archive for March, 2010

agIdeas is just around the corner…

Wednesday, March 31st, 2010

We love design conference season. Kicking back, watching some of the most interesting and inspiring design figures out there talking all about their work and their inspirations and whatever else floats their boat… and leaving the place full of ideas and ready to take on the world. What could be better?

One of our regular favourites, agIdeas kicks off at the Arts Centre in Melbourne on the 26th of April and features a huge range of fascinating speakers from across the design spectrum.

They’ve got some real corkers this year, like Theo Jansen (the guy who builds those creepily lifelike wind powered kinetic sculptures), chef Jacques Reymond, Eamo, We Buy Your Kids (who you might know from their amazing poster designs and album artwork), Dan Formosa (he pretty much designed the original personal computer) and plenty more.

This really is an exceptional event and tickets are selling fast, so make sure to get in quick!

Happy birthday to us…

Friday, March 26th, 2010

This week mag nation turned four years old. To the 399 potential investors who laughed at us and said we wouldn’t last more than a year – suffer in your jocks. Ok, so you guys are all probably rich beyond belief anyway, but nothing helped spur us on more than beyond wealthy know-it-alls telling us that no one would ever care about a specialty magazine retail concept.

As for the approximate 4 million customers who have walked through our doors, thanks for caring about a specialty magazine retail concept! Thanks for interacting with us, watching us grow, laughing with us (and occasionally at us), stripping down to your undies for us (with a fair dose of self-interest thrown in), drinking our coffee and most importantly, loving our mags.

It has undoubtedly been a wild ride so far, and we are looking forward to the next four years with great anticipation. What will the face of print look like? Will the iPad impact magazine sales? Which mainstream mags will fold and who will be the new Frankie? Hopefully a presence in Brisvegas and other Australian cities? Maybe even new international horizons…

It is with a real sense of optimism that we quietly pass the four year mark without much fanfare (other than this blog post!). While we have made some real strategic errors along the way, our biggest learning has been that as long as we keep an open dialogue with you, we can’t go too far wrong. Whether it be tactical advice on how to grow our website or more philosophical questions around brand integrity versus the commercial imperative to sell, who needs a Board of Advisors when we have you?

So thanks once again for engaging with us. Retailers are constantly reminded that customers vote with their feet, and we keep on seeing our traffic in store and online increasing, so it is good to know we are doing something right. We hope to continue to serve you with great magazines, designer stationery, creative books, and online subscriptions. More than anything, however, we look forward to continue having fun with you, creating smiles through some (at times loose) connection to magazines, and filling a void in your lives irrespective of whether it relates to magazine availability, receiving a newsletter that makes you chuckle, or simply where you can kill some time when you need to.

Happy birthday to us… but the fact we have made it to four is more about you.

T-World: The Journal of T-shirt Culture (issue 6)… featuring the cast of Sesame Street

Wednesday, March 24th, 2010

We’ve just received copies of the brand new issue of T-World, literally still warm off the printer.

Now up to number 6, this issue features the a special collaboration with… Sesame Street! Masterminded by T-World’s editor Eddie Zammit as an excuse to get on to the set of the show, this issue features actual in-character interviews with Bert, Big Bird, Oscar and Cookie Monster as well as showcasing a range of Sesame Street tee’s commissioned specifically for this issue from designers like Beci Orpin, Vince Frost and Threadless.

There are four limited edition covers featuring Grover, the Count, Oscar (no longer a grouch, apparently) and the world’s most famous banana shaped man… Bert (I am devestated that their is no Ernie, but perhaps that would have been too obvious). The covers look sensational on shelf – very important to us from a retail point of view!

This is one of mag nation’s most popular selling magazines, and a real favourite for online gifting. To my embarrassment, Eddie often reminds me how I predicted that T-world would sell around 5 copies from our stores (oops). Seems like I completely misjudged just how many T-shirt afficionados there are. sort of makes sense when you think about it. Most people wear T-shirts so it should not be suprising that a bunch of people are fairly passionate about them!

In non-Sesame Street related content, there’s are interview with Johnny Cupcakes as well as the founders of Upper Playground, Rebel8 and 20s and 10s as well as an A-Z of kid’s t-shirt labels and plenty more of the T-shirt related goodness that you’ve come to expect from the world’s only journal dedicated to T-shirt culture.

Buy this issue of T-World or subscribe!

My Top 5 Mags: Tin & Ed

Friday, March 19th, 2010

If you’re going to call yourself a designer in 2010, it seems like you’ve got to go beyond the call of duty in order to separate yourself from every other stooge out there with a Mac, a blog and a cracked copy of Photoshop. And it’s probably for this reason that we’re such big fans of Melbourne based, multi disciplinary design studio Tin & Ed.

Drawing on their skills in sculpture, installation, graphic and motion design to create a range of consistently exciting and innovative work, be it building Gundam style battle robots out of courier messenger bags for Crumpler or constructing a 3D string sculpture in a Melbourne laneway for Tourism Victoria these guys are always striving to push the envelope.

In a recent commission for Visa’s ‘Go’ campaign, they suspended hundreds of pieces of miscellaneous computer junk and digital detritus on strings from the ceiling, arranged to magically form the word ‘Go’ in perfectly shaped sans-serif, which really has to be seen to be believed.

If you’re going to be at Semi-Permanent in Sydney tomorrow, make sure to catch them speaking and if you can’t make it down, well, as a close second we’re thrilled to have Tin choosing his favourite magazines for us here…

1. Colors

Colors magazine was conceived by graphic designer Tibor Kalhman and photographer Oliviero Toscani. Admittedly it’s changed a lot since the Kalhman and Toscani days but its still always a really interesting read and I always get from it an understanding and view of the world that i can’t get from anywhere else.

Each issue deals with a different topic: birth, god, race, wealth, toys, trash, aids. but whatever the issue, the message is always the same, the world is an infinitely diverse place, but ultimately we’re all the same.

I really love the way that Colors relies more on images rather then text to communicate. They did an issue a while ago which had no text at all, it took you through a tour of the world using only pictures, it was sort of like a printed version of Koyaanisqatsi, really powerful stuff.

1. Purple Fashion

I really like Olivier Zahm, he’s got his finger in so many pies, and they are all awesome. He use to be an arts curator and his blending of art and fashion seems really effortless, irreverent and most importantly fun.

His magazine Purple fashion can be a bit cliquey though and the same names crop up constantly in every issue (there’s always at least one or two shoots by Terry Richardson and Juergen Teller) but there’s not necessarily anything wrong with that.

The magazine is designed by M/M Paris, and the layout is quite simple, I like the use of the different paper stocks to the define the different sections. The interviews are always interesting and there’s always a good mix of people i already know about and people I’ve never heard of. Lindsay Lohan is on the cover of the latest issue which is awesome and funny so soon after her disastrous collection for Ungaro.

2. Uovo

Apparently Uovo means egg in Italian, which could seem a bit like an obvious analogy for an arts publication (if you speak italian) or really cryptic if you don’t (like me).

It explores the world of contemporary art through articles, interviews and images, and at nearly 500 pages per issue with no ads, it’s a really serious hit of contemporary art! It also comes with an audio CD full of weird and exciting sounds. It’s sort of like a printed more in depth version of VVORK with words.

3. Acne Paper

I love this publication. Each issue draws it’s inspiration from one key idea and brings together content from now as well as the past, there is something really nostalgic and romantic about Acne Paper, but it doesn’t come across as old or tired at all.

The latest issue is about art and spirituality and has an incredible shoot by Paolo Rovesi with an almost un-recognizable Tilda Swinton dressed as Marchesa Casati, there are also Interviews with Alejandro Jodorowsky, Orlan and David Lynch where he preaches about the benefits of Transcendental meditation (of course).

The design is classic but playful, which describes the content well, it mixes high culture and pop culture, past and present in a really fresh and dignified way, it’s full of really lush images but unlike most fashion/art magazines it doesn’t seem flashy at all.

4. Doing Bird

An awesome Australian magazine full of local and international content. I’ve still got the first and second issues which are ten years old now but they still look completely fresh.

The design hasn’t changed a whole lot in that time, it’s clean and simple without being boring. The ads are kept to the front and the back and there aren’t too many so the images and content have a lot of room to breather, and there’s no break in the continuity which is rare for a fashion/art magazine. Doing bird comes out twice a year and is always a reliable fix for australian and international fashion, art, illustration and writing.

Issue 6 of King Brown is out…

Wednesday, March 17th, 2010

King Brown magazine issue 6

After what seemed like almost a year (okay, it actually was a year) we got our hands on the latest issue of King Brown this week.

As usual, it’s a bonus-packed, fun-filled extravaganza featuring some of the most talented illustrators and designers around. NYC duo Morning Breath (who you might know for their album artwork for Them Crooked Vultures), Kostas, Seonna Hong, Mick Harris, Nails, Sean Morris, Courtney Brims and plenty more make an appearance this time round.

The best thing to come out of Perth since Alan Bond, this baby is sealed in a brown paper bag designed by Magda Boreysza and includes an outdoor vinyl sticker and poster designed by Morning Breath. The print run is limited to 2000 copies, so get in quick!

Undies Monday 3… Photographic evidence

Tuesday, March 16th, 2010

mag nation Undies Monday

mag nation Undies Monday

mag nation Undies Monday

mag nation Undies Monday

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Semi Permanent Sydney starts on Friday…

Monday, March 15th, 2010

It’s design conference season, with Semi Permanent Sydney kicking things off at the Sydney Convention and Expo Centre this week. Speaker-wise, it’s a veritable embarrassment of riches with a whole host of some of the most interesting magazine publishers and editors and designers around presenting at this year’s event.

Among these is our good friend Eddie Zammit from T-WorldTin & Ed (from the Melbourne based design studio of the same name), San Francisco’s  Fecal Face (an incredible art based community website from San Francisco), the omnisciently wonderful Frankie, the artist and photographer Jill Greenberg and many more.

If you’re going to make it down (and it’s not too late to buy tickets), look out for our stand where we’ll selling a huge range of design mags and books.

Frankie is Australia’s fastest growing magazine

Tuesday, March 9th, 2010

We were really pleased to learn recently that Frankie is officially Australia’s fastest growing magazine.

While this definitely wasn’t news to us (have you seen just how many copies of Frankie sit in the ‘Our Favourites’ section at the front of our stores?!) the official word came via the latest Audit Bureau of Circulation’s figures which reported that this standard-bearer of sassy, independent girly cool grew by 31.6 per cent in the year to December.

The release of these figures certainly marks an important point in Australian publishing, where an independent mag, founded in 2004 by two 25 years olds and edited out of a one-bedroom flat in inner-Melbourne is only slightly lagging behind established giants like Vogue and Harper’s Bazaar.

Smart, inspiring and undeniably girly without bothering with stories on diets, orgasms and sealed sections, it seems that Frankie has flourished by simply sticking to its path and striving to provide an intelligent and altogether more focused alternative to some other more… vacuous magazines out there vying for the attention of the same demographic.

Which is not to say that there’s anything wrong with features on diets and orgasms and ‘drive him wild’ sealed sections… it’s just that after the fourteenth or fifteenth time they can get a bit predictable*.

Viva Frankie!

* We strongly recommend that you still buy all of these types of mags -preferably from us of course :)

Asking for your help with e-commerce and online subscriptions

Thursday, March 4th, 2010

We sell magazines. We have never proclaimed to be e-commerce experts, and we don’t have millions of dollars to throw at acquiring these skills like some of our competitors do. That is why it is with some excitement but also trepidation that we have seen the growth of our online subscription business far outstrip any of our physical stores.

Some of you folk, who are much cleverer than we are, live and breathe in this space. Can we ask for your help and advice?

We are looking at updating and improving our site, and in going through all the stats from Google Analytics, we have noticed that our drop off from people entering our cart through to final purchase is pretty high.

What is normal? Does anyone have some benchmarks that they could throw our way?

We thought we would lose heaps of people through the “fill in your details” steps. Subscriptions are a little more complicated than a normal book purchase because you often send it to someone else rather than yourself. However, our drop off at these points in the transaction process is minimal. Rather, most people who do abandon our purchase process do so at the final point of purchase.

That is, they take the time to add a magazine subscription to their cart, signup for an account, provide us with all their details, get to the final payment page, and then piss off elsewhere.

We were really surprised by this. Not so much by the quantum of abandonment, but the point of abandonment. We realise that many people are going to “chicken out” prior to pressing pay, but are there things we could be doing to improve our conversion?

Some of the things we are about to implement include:

  • Integrating PayPal
  • Highlighting that our payment system is “secure”
  • Increasing the size of the Pay Now button

We already changed the colour of our checkout button in the shopping cart from red (part of our brand identity) to green, and saw via A/B testing that conversion from that point increased.

Should we change from “pay now” to “buy now”? Any other clever ideas? Help!!!

If we end up implementing any individual’s suggestion, we’ll happily provide you with a lifetime supply of magazines ala Mr Wonka. Ok, maybe not, but how about a $100 mag nation voucher instead???

Zine Making Day at our Newtown Store

Wednesday, March 3rd, 2010

Our friends at the Bird in the Hand Zine Shop are holding a zine making workshop this Saturday, upstairs at our Newtown store.  They’ll have, “some pretty nifty interesting paper, magazines, fabrics, scissors and glue as well as staple facilities and writing implements to share.”

RSVP on their Facebook event to take part!