Comments on: UNDIES MONDAYS… our most revealing promotion yet

By: Marketing Interview with Sahil Merchant of mag nation | Engage Marketing Blog

Sun, 20 Jun 2010 06:26:18 +0000

[...] They have created promotions that are worth talking about and have generated huge buzz (see the fantastic ‘Undies Monday’ guerrilla marketing promotion) [...]

By: snug

snug — Sun, 21 Mar 2010 00:20:53 +0000

What a shame that this offer might be closed before my husband and I get to Melbourne next month. Bonus points – it will be my husband’s birthday on Tuesday 13th April 2010. Looks like I miss a perfect photo opportunity. Good luck with the promotion.

By: Mon

Mon — Sat, 13 Mar 2010 10:48:10 +0000

Cant people read!?! It says one item!! Jesus!!!

By: mag nation

mag nation — Fri, 12 Mar 2010 04:18:40 +0000

Hi Ant–No, sorry, it’s a single item up to the value of $50.00.
Also: make sure you read the updated post before you strip!

http://blog.magnation.com/2010/03/undies-monday-too-easy-read-this-before-you-strip/

By: ant

ant — Fri, 12 Mar 2010 04:14:27 +0000

this is the funiest thing ever… way to go…
just a question: can u get 2 mag if the combined prise is under $50.00

By: Holly

Holly — Tue, 09 Mar 2010 06:55:13 +0000

Well said. They (Mag Nation) are doing something fun, cool and different – no need to bag them.

By: evan

evan — Mon, 08 Mar 2010 18:41:32 +0000

owned o.0

By: mag nation

mag nation — Mon, 08 Mar 2010 02:00:38 +0000

Hi John,

Apologies if this comes across as a bit harsh, but… actually, not really. No apology at all.

Lets examine a few things:

1. It is a public holiday in Melbourne. Our Third Floor is closed on Sunday’s and Public holidays as a matter of course.

2. There are hundreds of items on our ground floor that retail at or above $40. Most of our popular high volume mags are the niche international ones that are nowhere near the $8 price point. We also have books and lots of expensive stationery items that retail on the ground floor.

3. Our Greville St store in Melbourne, and our other Sydney and Auckland stores are all on one level, and all of them have books available as well – if you are desperate to claim a free book, go to one of those stores or wait till next Monday when it is not a public holiday and the third floor will be open (like it was for last week’s Undies Monday).

4. We are still giving something away for free valued at up to $50

Let me ask you, who is uncool?

By: john

john — Mon, 08 Mar 2010 01:07:11 +0000

the third floor on eliz st wasn’t open today… why? so people don’t get good stuff for undies mondays? pretty uncool. wearing your undies in public just for some $8 magazine on the ground floor is not worth it.

By: mag nation

mag nation — Sat, 06 Mar 2010 22:38:41 +0000

Hi John – “one item” only up to the value of $50. Yes, you can get a book or Tee if they are less than $50 at full price. You can’t combine two offers and apply a discount to a book to get it to under $50 and then get it for free as well!

Read the updated post on Undies Monday (linked above) to see the other terms and conditions, some of which have been amended to avoid us going bankrupt!