UPDATED: Undies Monday… Too easy? Read this before you strip!
The world is way too serious and lacking of genuine free lunches. In response, we have come up with an antidote which we like to call ‘Undies Monday’.
Here is how it works:
Walk into any mag nation store in just your underwear and we will give you for FREE any magazine, book or stationery item of your choice up to the value of $50.
That’s right. $50 worth of product FOR FREE if you walk into one of our stores in your undies.
A couple of rules here:
- This only works on Mondays (that’s why it is called Undies Mondays and NOT Undies Otherdays)
- This offer ends at midnight on the 29th of March 2010 (or earlier at our discretion if we determine that Undies Mondays will lead to our ruination)
- You have to walk in in your undies, no stripping off in store
- You have to take the one item of your choice to the counter – you can’t just walk out with it – and you can’t redeem the difference between $50 and the item of your choice for cash.
- Only one free item per person – you can’t keep coming in to claim on multiple occassions.
- Undies do not include swimwear, gymwear or wearing a t-shirt, other sort of top or pajamas… genuine undies/lingerie only!
- You must be 18 or over to participate
- If you walk in in your birthday suit, we will not serve you. We don’t want anything to do with that!
This is brilliant. Can’t wait to see what kind of result you guys get. Love that you come up with such left of centre promotions. Brilliant!!
I’m keen to observe, less keen to participate.
Still, awesome!
Oh, for the record, ummm, I’m not a perve ^_^
Ha! My Monday morning coffee at Elizabeth St store just got a lot more interesting.
[...] favourite magazine retail shop is Mag Nation. They know their magazines and they’re afraid to take the piss. Hence, their new [...]
[...] Details here: http://blog.magnation.com/2010/02/undies-mondays-our-most-revealing-promotion-yet/ [...]
Oh I can see this going badly, lol
Now in the words of Seth Goddin, “That’s remarkable”
…wish I’d thought of it!
Oh man! I totally went into your Sydney store in my underwear yesterday… I wish I’d waited til next Monday
Awesome! I just hope you guys are not going bankruptcy after the first day.
Am I the only one who thinks this is the worst idea ever?
You guys rock, who comes up with these ideas?? I really want to do it but I just dont know that I can…
Yiyi – we hope so too!!!
Carly – this particular idea was mine (I am the founder).
Sarah – why is it such a bad idea? We are just having a little fun…
need a facebook even invite =D
Great stuff!
I will be so trying to find a day to do this! So many good mags in store, and I won’t even have to bring a wallet (which I wouldn’t be able to stash in a pocket anyway!)
Now if we could just have Boob Tuesdays…. all in the best possible taste of course
ANARCHY!!! i luv you guys.
You guys better get ready for next Monday, because i’ll be coming in in my lingerie, and I’ll be choosing my free magazine! This is a brilliant, fun idea!
I just hope I don’t get groped or photographed! :S
So…just no pants? Or no top too?
Hi Mim. We are giving away a free product up to the value of $50!!! That is not a small amount. Pants off would be way too easy. For some people it would not be much different to the dress they wear out on a Saturday night!!! No – Undies Monday means no tops.
Hi is this offer in NZ too? And ANY magnation in NZ?
Hi Amy – you bet it is. Did you know that we in fact started off in NZ? The staff at Queen St, Ponsonby and Sylvia Park are just waiting to see you walk in in your knickers. Ok… that didn’t sound quite as I intended it to sound. Strike that!. But you get my drift. Undies Monday applies in NZ and Aus.
Did you create this promotion with the image of Victoria Secrets’ Angels on your mind?
I’ll pray for you.
Why not be part of the colour and movement that is Mag Nation on Greville Street? I’m doing it!
See You Monday Melbourne people
I’m wearing my tiger boxers too prepared to take a picture
hmmm… Auckland, Sydney & Melbourne… along way to travel in my undies from the Gold Coast for a free mag!
(Wish you had more stores!)
this needs to be on web cam so we can all see and vote for the best/less/worst dress
What about shoes? Do you have to walk in barefoot?
PHOTOS PLEASE
NO FAT CHICKS!!
Can I do this online?
Are you good folks likely to be open on Monday 8 March?
do they have to be clean nickers?? LMAO no skidz
Jquan – if you give us permission, happy to take a photo!
Dave – bear with us, we are getting round to expanding.
Hubert – shoes are fine. Male boxers and high heels could actually be a good look.
Otto – that’s not the spirit!!!
Giles – Good question. I completely forgot about the public holiday. Damn! Need to check with the finance person to see if it made sense opening last year or not! Will get back to everyone.
C – the age restriction is in place because we are still responsible corporate citizens and don’t want to be accused of or even seen to be encouraging underage exhibitionism (if that is a word).
Booga – frankly, we won’t be checking.
[...] forget folks that TODAY is Undies Monday at all Mag Nation stores. That means if you walk into any store in just your undies / bra they will [...]
Oh my god i’m so excited! Already know what i’m getting from the Greville st store…hope it’s still there otherwsie i’ll be browsing in my underwear for ages! Eeek!
There is one particular book I have in mind but it’s $165. Could I walk in and you guys deduct $50 from that so that I have to pay $115 ?
Oh or I would run from Fitzroy to Elizabeth Street in my undies (and runners) with a written “mag nation undies monday” on my chest / back if I can have the book for free – just sayin’..
It’s for my girlfriends birthday and she’s absolutely worth the sacrifice
Gravatar anonymity fail..
Yeah i got in and got my free book! woo hoo! too bad the book i really wanted wasn’t in stock
and it seems you can get a more exy book and pay the difference!
Ess and Markus–Nope, sorry… the rules clearly state that you’re not allowed to pay the difference!
I wander…can you go in once every Monday throughout March?
Hi Jen – No, the idea is that you can only come in once. That is why we said “you can’t keep coming in to claim on multiple occassions”.
Also, that would be a little against the spirt of what we are trying to achieve. We are still a small business, so we sort of have to try and spread the fun and love, if you know what I mean
[...] Mag Nation [via Oz Bargain] Tagged:aufreemagazinessaving money [...]
man, i nearly crashed my tram in elizabeth street this morning! i KNEW i wasn’t seeing things!!
Shame! I love this idea! But if only those of us who don’t live near a mag nation could simply send in a photo instead! Because this Best Deals Diva has no shame.
Great! From where I work I can look across the road and see all these fat hairy blokes in their Y fronts. There goes lunch on Mondays LOL
But I don’t wear underwear, can I come in commando style?
went in with my lady friend today and scored some sweet books.. great fun. wish all shops did this, wouldn’t have to pay for stuff ever again
Pete – take a look at the rules above. Commando would NOT be a good idea!!!
So, our first Undies Monday has come to an end. We are now taking stock of how much it cleaned us out!
Initial observations are that 90% of participants were male and very few females took part. A number of girls got their boyfriends to do it on their behalf.
We will post some more reflections once we have collated the info across all 6 stores and recv’d feedback from all our locations.
Thanks to all those who participated today. Then again, you did get a massive freebie, but the spirit of Undies Monday was just what we wanted. Fun, playful and devoid of sleaze.