Comments on: Some reflections on our Christmas promotions http://blog.magnation.com/2010/01/04/some-reflections-on-our-christmas-promotions/ Magazines. T-Shirts. Design & Creative Books. Stationery. Building a Consumer Brand. The Entrepreneurial Ride of a Lifetime. Thu, 02 Feb 2012 03:26:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Siobhan http://blog.magnation.com/2010/01/04/some-reflections-on-our-christmas-promotions/comment-page-1/#comment-1412 Siobhan Tue, 12 Jan 2010 02:04:53 +0000 http://blog.magnation.com/?p=1366#comment-1412 Also consider the effect this promotion had on increasing Magnation awareness. Because your promotion was so different it certainly made your brand stand out. Also consider the effect this promotion had on increasing Magnation awareness. Because your promotion was so different it certainly made your brand stand out.

]]> By: Andrew http://blog.magnation.com/2010/01/04/some-reflections-on-our-christmas-promotions/comment-page-1/#comment-1363 Andrew Mon, 04 Jan 2010 14:35:37 +0000 http://blog.magnation.com/?p=1366#comment-1363 Interesting. If most people buy just one subscription, a possible idea for next time: offer it as an exclusive competition for people as they pay for a subscription: "Tempted by another? Go on, do it - and we'll refund every 20th person who gets an additional subscription. And even if you don't win, you'll get a $5 voucher to spend at MagNation or MagNation online." And offer an instant win report when they click, with an exciting wheel of fortune animation featuring a cartoon glamor model Sahil. OK maybe not the last bit, but then everyone who enters will know about it, it'll only be for current customers, and it might just push more people into an extra subscription they were wavering over. Interesting. If most people buy just one subscription, a possible idea for next time: offer it as an exclusive competition for people as they pay for a subscription: “Tempted by another? Go on, do it – and we’ll refund every 20th person who gets an additional subscription. And even if you don’t win, you’ll get a $5 voucher to spend at MagNation or MagNation online.”

And offer an instant win report when they click, with an exciting wheel of fortune animation featuring a cartoon glamor model Sahil.

OK maybe not the last bit, but then everyone who enters will know about it, it’ll only be for current customers, and it might just push more people into an extra subscription they were wavering over.

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