Comments on: Why many magazine retailers don’t care about Christmas http://blog.magnation.com/2009/12/17/why-many-magazine-retailers-dont-care-about-christmas/ Magazines. T-Shirts. Design & Creative Books. Stationery. Building a Consumer Brand. The Entrepreneurial Ride of a Lifetime. Thu, 02 Feb 2012 03:26:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Doctor Flarb http://blog.magnation.com/2009/12/17/why-many-magazine-retailers-dont-care-about-christmas/comment-page-1/#comment-1288 Doctor Flarb Tue, 22 Dec 2009 07:00:32 +0000 http://blog.magnation.com/?p=1272#comment-1288 Christmas is huge time for magazines in my bookstore. A lot of people are looking for stocking stuffers, so we sell through a lot of titles that we don't sell through the rest of the year. We've had to reorder Mike Holmes' new mag twice already. That's a bookstore though. I could definetly see dedicated magazine stores not seeing huge jumps in sales. You have to go out of your way to walk into a magazone store, whereas if you're already shopping in a bookstore or walmart, magazines are there as a convience. Christmas is huge time for magazines in my bookstore. A lot of people are looking for stocking stuffers, so we sell through a lot of titles that we don’t sell through the rest of the year. We’ve had to reorder Mike Holmes’ new mag twice already.

That’s a bookstore though. I could definetly see dedicated magazine stores not seeing huge jumps in sales. You have to go out of your way to walk into a magazone store, whereas if you’re already shopping in a bookstore or walmart, magazines are there as a convience.

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