A collective sigh of relief at mag nation HQ today as Apartamento arrived. Finally.
We’ve literally had customers asking for this for about the last month now (although it feels like a lot longer.) There’s one guy who who comes into our Elizabeth Street store, pokes his head in at the ‘Our Favourites’ rack and then leaves with a disappointed look on his face. Every. Single. Day.
There is another guy in Sydney who calls the Newtown store every day and sheepishly asks “is it in yet”? Makes us think of a pubescent teenager on his first attempt. Bloody hell people. Yes, it is a hot magazine, one of the hottest around at the moment, but there is a whole wide world out there…
Now up to issue number four, the latest edition of this ‘every interiors’ mag includes an interview with Alessi’s Enzo Mari (featured a lavishly photographed spread of his Milan studio), Ari Marcopolous contributes photos of Thurston Moore and Kim Gordon at home in Massachusetts as well as features on Mark & Garrick, Chloe Sevigny, Bertjan Pot and Gustavo Di Mario.
On top of all this, there’s a feature on Melbournians, Misha Hollenbach and Shauna Toohey (aka fashion label Perks and Mini) shot at home by Serps Press’ Thomas Jeppe. Plus an ‘everyday life’ kid’s supplement with Andy Rementer, Geoff McFetridge and Jordi Ferreiro.
Get it while it lasts…
At first, I was like, pffff can’t believe those guys were so desperate for a mag they came in every day, that’s sad. And then I thought about it and you know what? How awesome is it that you can’t get everything online, that looking forward to something is still exciting in this age of jaded gen-y get-it-now-ness? I hope both those customers have a really awesome day.