One of the perennial issues we face as internet retailers is the vast chasm of difference between the sensorially rich in-store experience and the comparative blandness of shopping on the web. A lot of big words there, but in essence, in our stores you can touch stuff, on our website you cannot!
Moreover, we allow our customers to spend as much time as they want flipping through all the magazines they want.
Apart from the fact that we’ve got the hugest range of magazines around, this is one of the big things that sets us apart from the traditional ‘THIS IS NOT A LIBRARY’ grumpy suburban newsagent of your youth.
It is this policy that lets our customers experience the rich and varied range of international and obscure magazines we sell in addition to the ones that they already know and love.
We’ve made a big step towards providing more of a taste of this on our website today, as we launch flipthrough videos of many our popular titles. With a huge amount of help from our amazing interns Rui Qing and Cera (who have spent untold hours recording page-turn after page-turn) today we’ve added video flipthroughs for close to 100 different magazines on the site.
Try it, for instance, on Nylon, Wooden Toy, The New Yorker (okay, it’s mostly text), Wire and heaps more. Heck, even Nuts has a video!
Please make sure to let us know what you think about the videos, and for that matter, anything else we can do to make our website nearly as good as our stores.
love this idea!!! gives a nice little snapshot of whats in the mags!!! luckily for me tho, i can get to the king st store wenever i want and do this for myself!!!