The thing I hate about Post-Christmas sales is that they are post Christmas. I need to buy stuff now! I can’t tell my friends and family at Christmas “I know what I am going to get you but I have to wait until it comes on sale in a few days time”.
Screwed up retailers! Why can’t they think of me for once and do a Pre-Christmas sale?
Oh yeah. We are a retailer. Ooops. Wonder how we can fix this industry-wide problem.
Well, we can’t really put magazines on sale at any time. We make bumpkis on them anyway. What can we offer at a discount? Thinking. Thinking. Thinking.
I know – brainwave, flash of inspiration, lightbulb moment – T-SHIRTS!
They are the only product in our stores with close to decent margins. There is room to discount those!
Ok. Done. All T-shirts in mag nation are now going to sell at $40. They all used to be $60. That is $20 off. We can do the maths.
Some of the coolest T-shirt labels in the world, including Jeremyville, 10 Deep, BKTM, Chunk, Syke, MISHKA, Mont La Roc, Sneaker Freaker and quite a few more, all now reduced BEFORE Christmas. Come down to our Elizabeth Street, King St Newtown and Ponsonby stores to buy them in the flesh, or take a look online. (Although, we’ve included postage in the online prices so they’ll range from $45 to $49 depending on where you are in the world and a bit more if you’re paying in NZ dollars!)
See – it easy being the Head of a retail company. Just think like a customer. And try not to go broke in the process.
