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Archive for November, 2009

Magazine videos are go!

Monday, November 30th, 2009

One of the perennial issues we face as internet retailers is the vast chasm of difference between the sensorially rich in-store experience and the comparative blandness of shopping on the web. A lot of big words there, but in essence, in our stores you can touch stuff, on our website you cannot!

Moreover, we allow our customers to spend as much time as they want flipping through all the magazines they want.

Apart from the fact that we’ve got the hugest range of magazines around, this is one of the big things that sets us apart from the traditional ‘THIS IS NOT A LIBRARY’ grumpy suburban newsagent of your youth.

It is this policy that lets our customers experience the rich and varied range of international and obscure magazines we sell in addition to the ones that they already know and love.

We’ve made a big step towards providing more of a taste of this on our website today, as we launch flipthrough videos of many our popular titles. With a huge amount of help from our amazing interns Rui Qing and Cera (who have spent untold hours recording page-turn after page-turn) today we’ve added video flipthroughs for close to 100 different magazines on the site.

monocle-magazine-video

Try it, for instance, on Nylon, Wooden Toy, The New Yorker (okay, it’s mostly text), Wire and heaps more. Heck, even Nuts has a video!

Please make sure to let us know what you think about the videos, and for that matter, anything else we can do to make our website nearly as good as our stores.

Who would be stupid enough to have a pre-Xmas sale? Yep, you guessed it…

Friday, November 27th, 2009

The thing I hate about Post-Christmas sales is that they are post Christmas. I need to buy stuff now! I can’t tell my friends and family at Christmas “I know what I am going to get you but I have to wait until it comes on sale in a few days time”.

Screwed up retailers! Why can’t they think of me for once and do a Pre-Christmas sale?

Oh yeah. We are a retailer. Ooops. Wonder how we can fix this industry-wide problem.

Well, we can’t really put magazines on sale at any time. We make bumpkis on them anyway. What can we offer at a discount? Thinking. Thinking. Thinking.

I know – brainwave, flash of inspiration, lightbulb moment – T-SHIRTS!

"I JOINED AL QAIDA AND ALL I GOT WAS THIS LOUSY T-SHIRT" 20s and 10s T-ShirtChunk "Dark Sides" T-ShirtJeremyville "Dollars" T-Shirt

They are the only product in our stores with close to decent margins. There is room to discount those!

Ok. Done. All T-shirts in mag nation are now going to sell at $40. They all used to be $60. That is $20 off. We can do the maths.

Some of the coolest T-shirt labels in the world, including Jeremyville, 10 Deep, BKTM, Chunk, Syke, MISHKA, Mont La Roc, Sneaker Freaker and quite a few more, all now reduced BEFORE Christmas. Come down to our Elizabeth Street, King St Newtown and Ponsonby stores to buy them in the flesh, or take a look online. (Although, we’ve included postage in the online prices so they’ll range from $45 to $49 depending on where you are in the world and a bit more if you’re paying in NZ dollars!)

See – it easy being the Head of a retail company. Just think like a customer. And try not to go broke in the process.

Moleskine Hacks

Thursday, November 26th, 2009


Moleskine classic ruled notebookMoleskine classic address book

We sell a lot of Moleskines. Like, actually… heaps.

So many, that sometimes it’s hard to wonder what people actually use all their 15 different notebooks for.

Anytime I’ve ever had one, I’ve written on about one or two pages and then been so overwhelmed by the prospect of scrawling my insignificant thoughts on such nice paper, wrapped in such a beautiful binding that I just sort of savour looking at it for a while. I want to stroke the leather, rub it up against my cheek, spend an hour or two sniffing it… and by the time I have written a few notes in it, I’m about ready to buy my next one.

Browsing Merlin Mann’s ‘productivity blog’ 43Folders today, I came across this great post on ‘Moleskine Hacks‘. From keeping a spare $20 in the pocket for emergencies to using your Moleskine as a dream journal, there’s plenty of great ideas here at how you can get the very best out of these fantastic notebooks.

And as to whether Van Gogh actually had one of these, well, the jury’s still out on that…

Did you say ‘crazy Christmas offer free stuff bonanza’?

Monday, November 23rd, 2009

As the self styled Robin Hoods of the magazine game, we like to give something back from time to time. And as Christmas approaches with an ever more thunderous Yuletide force, we’re going to do just that.

That’s right: this Festivus we’re offering not one but two special deals to you, our loyal customers! And even you not so loyal customers who are happy to sleep with our Saxon enemies, we’ll happily throw some lovin’ your way too.

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The first offer is that one in every 100 subscriptions purchased over the Christmas period will be FREE. 100% reimbursed, money straight back onto your credit card, you win free mags.

How good is that? None of this win a trip to Hawaii crap. You know you will never win that type of competition. One person in about 10,000 wins that. Here, your chances are 1 in a 100.

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The second—which is a bit exciting and also a little bit scary as we’re honestly not too sure how this one is going to go and we may very well be shooting ourselves majorly in the foot here—is that the person who buys the most subscriptions between now and the 20th of December will get ALL OF THEM FOR FREE!

Naturally, we’ve had to throw in a few terms and conditions (like limiting the exposure under the 2nd offer on the payout of free subscriptions to 30) to satisfy the ‘legal department’ (which is actually me – we are way too small for a legal department but it sounded quite impressive just to say it) but I think you’ll find they’re pretty reasonable.

Now, there’s only 31 days until Christmas, so get subscribing!

My Top 5 Mags: Jo Walker from Frankie magazine

Tuesday, November 17th, 2009

If you know anything about mag nation by now, you will undoubtedly know that we adore Frankie.

Frankie is the original thinking gal’s guide to everything that’s good in fashion, music, craft and practically anything else for that matter. You know a magazine has made an impact when it becomes part of common parlance…”that is just so Frankie” now holds meaning for a very broad demographic.

Far and away one of our biggest sellers, we’ll often get mums coming in to buy a copy for their daughters as well as one for themselves (not to mention the odd male fan!) Harking back to the glory days of the sadly, long-defunct Sassy magazine, Frankie’s broad ranging appeal stems from the fact that it’s not afraid to be a unique and inspirational voice.

So, for this edition of ‘My Top 5 Mags’, we’re absolutely chuffed to bring you Frankie’s editor, Jo Walker to tell you a little bit about some of her favourite magazines…

1. Bust Magazine

Bust magazine

This is the first magazine I ever read that I felt truly ‘got’ me. Spawned in the heady, riot grrrl days of 1993, it’s full of rad music interviews, craft, indie-cool fashion and homewares, celebrities you can actually look up to (they were heading up the Tina Fey fan club long before you or I had ever heard of her) and smart-arse opinion pieces. Basically it made feminism cool again.

Bust is clever, cute, and always a bit grungy around the edges. I think of it like the wise older sister I never had who was into L7 and Bikini Kill in the ‘90s, wears retro glasses with op shop shirts, and still goes to gigs every Friday night while hubby sits at home with their adorable three-year-old called Nugget, or something equally rock ‘n’ roll.

The founding editor, Debbie Stoller, went on to launch the Stitch ‘n Bitch movement with books of the same name and practically created nu-craft. She is basically my publishing idol. Also, I wish I could crochet as well as her.

2. Adbusters

Adbusters magazine

Even though I’m sure founder Kalle Lasn would hate to be lauded by a sell-out, corporate-media running dog stooge like myself, I admire the hell out of him and his mag. Alongside ‘No Logo’, Culture Jamming was practically my bible at uni and Adbusters continues the tradition of playful political subversion he started 20 years ago.

On first flick it’s the ‘subvertisements’ that get you (regular ads creatively hacked by activists and design nerds), but I also love the first-person stories from little edges of the world I know I’ll never travel to, the feisty research pieces on geopolitics, social democracy and environmentalism, and the expert panellists they get in to discuss their take on the state of the world.

The only trick is managing to read it while sipping on a Diet Coke (bad multinational!), sitting on your IKEA sofa (soulless, big-box capitalists!) or waiting in line at Coles (mega retailers killing small business!)

Aside from that, Adbusters is basically the Banksy of magazines. I hope it takes over the world.

3. Love

Love magazine

Here’s another editor whose career I’d like to steal. Katie Grand used to be fashion director at the sadly missed The Face magazine (I don’t think I’m talking out of turn when I call it THE best magazine of all time) and then editor-in-chief at their style spinoff, POP. The fact that she’s married to one of the guys from Pulp also makes me envy her enormously.

So when I heard she was launching a new title, I knew even before I saw it that I’d be in love. And then I saw it. The first issue. Beth Ditto. In the nud. Looking saucy as hot tamales. Swoon.

But wait, there’s more! Inside one of the most cracking covers I’ve ever seen was a labour of, well, love. Reading every little interview and tidbit, you can tell that every single person/style/designer/celebrity/random mime in there (yes, they did a fashion shoot with the street performers who hung out the front of their office) is truly loved and enthused over by Katie and her staff. It’s not cool for the sake of it; it’s not sneering down from some haute couture ivory castle. It just can’t help being awesome.

4. Tokion

Tokion magazine

Dare I admit that I first came across this gem in a sharehouse toilet? Yes I dare. And I’ll also say that it makes bloody good bathroom reading material.

Here’s another mag that treads the fine line between being cool and being too-cool-for-school. Between being smart and being a smarty pants. They manage to cover cutting edge art, fashion, design, culture and rock ‘n’ roll without the sneering, ‘we’re better than you’ vibe of an NME or a Vice. And I love them for it. Let’s face it – these days, who can deal with the angst?

Also, unlike a lot of mags these days (and especially good if you’re planning on taking it to the smallest room in the house), Tokion is a BIG read. BIG interviews. BIG features. Even though I love design (and this mag is ace at that as well), I am, not surprisingly, a word person, so this is a big plus for me. They don’t scrimp on text. No sirree.

Best story ever: when they smuggled a journo into North Korea pretending he was a movie reviewer attending the Pyongyang Film Festival. Great pictures. Great insight into the country. Great piss-taking of Kim Jong-Il.

Two thumbs up.

5. Vanity Fair

Vanity Fair (US) magazine

Alongside Newsweek and Time, this is my all-star, number-one-with-a-bullet airport and plane magazine. Light and fluffy enough for early morning flights, but with enough substance to get you through an unexpected layover and/or trip from hell.

Admittedly I could do without the Tatler-esque NYC high-society hobnobbing they’re always banging on about, but I suppose that in itself provides some Gossip Girly type escapism at 5am while you’re sitting on a tarmac waiting forever for ‘the last pieces of luggage to be loaded’.

Just like Tokion they love a BIG, long-play profile piece. And they’re always intriguing. Just picking up the nearest issue I can reach in my bookshelf, they’ve covered Obama, Spinal Tap, Peter Jackson and Marlene Dietrich. What’s not to love about that?

The other big reason to pick up VF is the writing of one of my personal journalism gods: Christopher Hitchens. Sure he went a bit crazily right-wing during the whole Iraq War thing, but that doesn’t stop his first-person account of learning to run on a treadmill any less hilarious. Devestatingly articulate fat man with unconvincing combover trying to be The Biggest Loser? Surely that in itself is worth the price of admission.

Vanity Fair and Vampires

Friday, November 13th, 2009

The new issue of Vanity Fair (the American edition, but we also stock the Italian and British versions, y’know?) arrived yesterday and ever since, hoards of teenage girls have been going absolutely and completely nuts for it.

After some close examination it has become apparent that this is due to the fact that Robert Pattinson from vampire flick Twilight is plastered all over the cover. He’s also pictured inside, in a variety of poses ranging from ‘pensive’ (reading a book) to ‘thoughtful’ (gazing wistfully at the camera) and… my favourite, playing a grand piano beside a lake with sheet music fluttering in the wind.

Vanity Fair, December '09

For your rather more mature (and perhaps rather more, um, male) Vanity Fair reader, however, there’s a very naked Stephanie Seymour inside shot by Mario Testino. And just quietly, she hasn’t looked this good since the video for November Rain.

IdN 15 Yr Anniversary Book Launch … And We Are Inviting You!

Tuesday, November 3rd, 2009

This Friday sees the launch of an extraordinary book which commemorates the 15 year anniversary of an extraordinary magazine. One of the most popular magazines at mag nation, and without doubt our most popular online subscription title, get ready for the release of the IdN 15 year anniversary book titled “What do you love?” This massive 452 page beauty features specially commissioned works from over 250 of the amazing creatives who have collaborated with IdN over the years. Sounds like a reason to celebrate? It is.

And you are invited to the launch party.

idn-15th anniversary book

Sydney: Friday 6th November starting at 6pm at 155 King St, Newtown. Oh, and by the way, that just happens to be the location of our new Sydney store!

Melbourne: Friday 13th November starting at 6pm at mag nation Elizabeth St, on The Third Floor.

We could ask you to RSVP, but we know you won’t, so just turn up anyway. Want more reasons to turn up other than just to celebrate great design and a great publication? Here’s one…

One of the featured artists in the book, and our good friend, Jeremyville, will be at the Sydney launch to sign the book for anyone who purchases it. We haven’t yet confirmed the string of famous designers who will turn up in Melbourne, but watch this space.

Oh, and if you purchase the book any time in November, you will also receive a copy of Tiger Gold (normally worth $40) for free. Exclusive to mag nation of course.

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Ok, why don’t we even go further and really celebrate. We will also discount all the other IdN family of books by 30% until the end of November, or until we sell out, whichever comes first. Exclusive to mag nation once again!

And what about all those people who have been asking about IdN back copies… Yep, we have them in stock too.

So come along for a drink if you are in Sydney or Melbourne and celebrate IdN’s 15 years, the impending end of the decade, mag nation’s expansion into Sydney, or just the joy of great design.

The Love Seat is dead… Long live the Stationery Nook!

Monday, November 2nd, 2009

A controversial change overnight in our Elizabeth Street store as the ‘love seat’ alcove next to the counter (long a favourite of amorous, magazine loving couples) has been removed to make way for what seems set to become known as… ‘The Stationery Nook’. (Although I still refer to this area as the “old alcove” or the “old love booth”!)

mag nation stationery nook

As we stock more and more amazing stationery (Rhodia, Moleskine, O-Check, Night Owl, etc.) it’s become necessary for us to use all the space available to us to showcase our wares.

And if that means canoodling couples have to find more public parts of our store, then we’re just gonna have to wear that. The Nook (now that is a better short version) will be surrounded by stationery once the sophisticated masking tape holding the walls in place is removed, and also makes use of artificial grass which is a current infatuation of mine. I put it in the T-shirt changing room and by the windows on The Third Floor, but people seem to prefer comfy armchairs than little patches of fake grass. Go figure. Anyway…

Rest in peace dear love booth. We hope you are happy in whatever place iconic features of cool retail stores end up going when the are replaced by new iconic features of said retail stores.