We’ve recently begun stocking a great new magazine out of Germany (although written in English) called I Love You. Despite its high production values, I Love You has the feeling of a deeply personal, labor of love which is fitting for a magazine subtitled, “My Printed Blog”.
Only at its first issue, this one is put together by Berlin native Christiane Bördner.
In a great interview she did with the New York Times, Bördner says:
I started researching all the fashion blogs and was thinking about an identification shift. I like the idea that consumers produce for consumers — and in the end, we trust our friends more than a brand, of course. I read that in 10 years 50 percent of the entertainment will be produced by consumers itself, and you can see it’s already happening with things like YouTube, Facebook and Twitter. I am sure younger generations prefer to read the news on Facebook than the newspapers.
Littered with quotes in the manner of Jenny Holzer and overflowing with reams of luscious fashion shoots featuring titles like, “In My Sex Fantasty, No-one Ever Loves Me For My Mind” and ”You’re Only A Rebel From The Wait Downwards, He Told Her” (quoting the protagonist from 1984) this mag oozes a powerful, Guy Bourdin-esque sense of the power of the female form.
We were a bit late to catch onto issue one (which is now in stock), but the even better news is that issue two is just around the corner!
