We stock about a gazillion different magazine titles as well as stationery across our 5 stores in Australia, New Zealand and online.

Archive for October, 2009

My Top 5 Mags: Jonathan Zawada

Thursday, October 22nd, 2009

If you’ve paid any attention to the state of design in the last few years, then you’ve almost certainly heard of our latest participant in this on-going feature where we ask some of our most admired publishing identities to single out their five favourite magazines.

Jonathan Zawada first popped up on our radar a couple of years ago doing record sleeve design for The Presets (with whom he later won an ARIA award for the cover of their album Apocalypso) and since then has been involved in a mind-boggling array of diverse projects from art direction for Pop magazine (with collaborator Shane Sakkeus), to the world’s first fashion… comic, Petit Mal and more recently, Tru$t Fun! a line of digitally printed fractal pattern silk scarves which, to be honest, are way better than the idea sounds.

In between all of this, he’s collaborated with The Selby, drawn incredible hand sketched record sleeves for Perth-based electro sensations Canyons (recently signed to the DFA), designed a t-shirt for Urban Outfitters, morphed together dolphins and fighter jets into multi-coloured psychedelic phantasms for a K.I.M. record sleeve design and generally worked on a number of fascinating and fun-filled projects which are characteristically imbued with a sense of humour and wonder.

If you hadn’t guessed by now, we’re really thrilled to have him here to let you know a little bit about his favourite mags. Over to you, Jonathan…

I’m not a big consumer of magazines, to be honest they’ve always made me feel like I wasn’t quite good enough! Here’s my top 5 that are so good that I get over myself…

1. Dot Dot Dot

Dot Dot Dot magazine

This is by far and above my favourite magazine and the only thing in my life that I’ve bothered to commit to subscribing to. I’m not even sure if I’d call it a magazine really, it’s more of a journal.

Their website describes it thus;

“Since its conception in 2000 DDD has immatured into a jocuserious fanzine-journal-orphanage based on true stories deeply concerned with art-design-music-language-literature-architecture and uptight optipessimistic stoppy/revelatory ghostwriting by friendly spirits mapping b-sides and out-takes”.

I think it initially started in the Netherlands but it seems to exist entirely independent of place and time. They cover any number of topics in any number of incredibly interesting and clever ways and more than any other thing I’m aware of, both its content and it’s methodology have shaped the way I approach all my work.

2. 032c

032c magazine

This is a Berlin based magazine and to me is the magazine format perfected. They manage to roll art, politics, fashion, design, science and just about anything else you can think of into a perfect package that treats everything with an equal respect that places it all in an interconnected framework.

It doesn’t talk down and it doesn’t talk too far up either, it’s just extremely well put together and although the subject matter may be quite considered it hasn’t succumbed to the sort of aloof sterility of similar magazines like Monocle – it still has a very human personality. Both 032c and Dot Dot Dot do something that sets them apart from almost all other magazines for me, they ignore the idea of “new” and simply focus on interesting.

3. Self Service

Self Service magazine

This one is a pretty obvious choice. It gets my vote as being the perfect fashion magazine. It’s design and art direction is impeccable and that’s what helps it become just as much the object of desire as the clothes and people contained within it.

This magazine taught me a hell of a lot about art direction when I was just starting out and its responsible for having created a ton of other copycats out there – not just me.

4. Paradis

Paradis magazine

I don’t know much about this magazine, I just know that I love it. It’s kind of like a learned “gentleman’s” magazine. Everything about it is immaculate, I guess its sort of the men’s version of Self Service.

5. Lodown

Lodown magazine

I never expected to like this magazine as much as I do because the culture it represents isn’t really a culture that I see myself as a part of. What’s great about it is that it seems to have managed to avoid ever getting stuck into having an image of itself that has to be upheld.

I met the editor of it one night in Berlin and was absolutely staggered to find out that producing the magazine really only consumes a small portion of his time, the rest of it is spent working as a commercial graphic designer, djing and doing any number of other projects.

He’s one of the loveliest people I’ve ever met too which just makes it all the better!

Did you know that we’re on Facebook?

Wednesday, October 21st, 2009

mag nation on Facebook (www.facebook.com/magnation)

While we’ve been active on Twitter for a little while, we haven’t given our Facebook presence as much as love we could have. But that’s changing as of…….. now.

For regular giveaways (starting really soon!) plus lots of information about new titles across all our six stores and the general all-round wacky banter and hilarity you’ve come to expect from us, your magazine obsessed friends, just click the button below and add us from there.

Find us on Facebook

We swear to never to send you any applications involving zombies, vampires or werewolves or tag you in any embarrasing photos that your Mum might see.

Hello, Sydney!

Tuesday, October 20th, 2009

While we often post on this blog about the trials and tribulations of the magazine business, this is not one of those posts.

This post is simply to tell you that OUR FIRST SYDNEY STORE IS OPEN. That’s right: the very first magazine superstore north of Auckland has officially opened its doors, right smack in the heart of Newtown at 155 King Street.

mag nation – Sydney (Newtown) 155 King St.

mag nation – Sydney (Newtown) 155 King St.

mag nation – Sydney (Newtown) 155 King St.

We opened up on Saturday morning and promptly lost our first sale (a Moleskine) because of a temperamental  EFTPOS machine but swiftly followed it up with the successful sale of a copy of Tattoo Savage.

The Sydney store doesn’t yet have the full range that Melbournians have come to expect, but never fear, the rest of our range will be filtering in over the coming weeks. As will coffee and a nicer looking shop front. Even so, we think that our curious New South Welsh friends will be pleasantly surprised to find that they can now buy Old Tractor, Warship International and Line Dancer under the same roof as all our other old favourites like Frankie, T-World and Sneaker Freaker.

If you are in the area, come say hi, and make sure you also check out the upstairs area. Sort of needs to be discovered, but worth the flight of stairs. Oh, the King St store also offers you free wireless.

Thanks to everyone who has made us feel so welcome in the area. More importantly…

Go forth Sydneysiders, and buy magazines…

Frustrations

Thursday, October 15th, 2009

We are about to open our 6th store. Actually, given we have closed two mall stores in the past, this will be the 8th store that we have opened. You would hope by now that the process would be somewhat streamlined.

Well, it is from our side, yet it remains ridiculously bureaucratic to do something as simple as secure supply of magazines into our new Sydney store. With two of the three main suppliers, it is all plain sailing. We have long term relationships with them, they understand what it is we do, and when we open a store, we simply tell them to start stock piling mags for us so that when we open the doors, we start with a decent range. Our range obviously builds over the first few months as new titles come in, but at least we can showcase something impressive on day one.

However, with one of the three major Australian magazine suppliers, we have to apply for supply and fill in details more relevant to a newsagency. They then have a meeting at irregular intervals during which they decide on whether to approve all applications before them. Until this meeting takes place, there is no way that magazines from this particular supplier can be put aside in a stock pile for delivery prior to opening.

In practice, it means that we will open the doors to our first Sydney store (in King St, Newtown – near Missenden Rd) and be without some standard, mainstream magazines. The Sydney public does not know us as well as the Melbourne public, and our credibility as magazine specialists will be at risk when customers’ first impressions have them asking questions about where are some of our bread and butter titles.

I called this one supplier, but there is no way they will bend the rules and allow common sense to prevail. We are not a new, tiny mum and dad operator. They know us. We have history with them. They know our business model and appreciate what we are trying to achieve in reviving the magazine retailing industry. So why can’t they help us? Because bureaucracy gets in the way. Our application will be approved. They know what titles we want. But they cannot preemptively stockpile for us. We will open without putting our best foot forward in terms of our magazine range. We will get there in the end, but in the meanwhile, I am one very frustrated magazineologist.

“I Love You” magazine in-store now

Wednesday, October 14th, 2009

We’ve recently begun stocking a great new magazine out of Germany (although written in English) called I Love You. Despite its high production values, I Love You has the feeling of a deeply personal, labor of love which is fitting for a magazine subtitled, “My Printed Blog”.

I Love You magazine

Only at its first issue, this one is put together by Berlin native Christiane Bördner.

In a great interview she did with the New York Times, Bördner says:

I started researching all the fashion blogs and was thinking about an identification shift. I like the idea that consumers produce for consumers — and in the end, we trust our friends more than a brand, of course. I read that in 10 years 50 percent of the entertainment will be produced by consumers itself, and you can see it’s already happening with things like YouTube, Facebook and Twitter. I am sure younger generations prefer to read the news on Facebook than the newspapers.

Littered with quotes in the manner of Jenny Holzer and overflowing with reams of luscious fashion shoots featuring titles like, “In My Sex Fantasty, No-one Ever Loves Me For My Mind” and  ”You’re Only A Rebel From The Wait Downwards, He Told Her” (quoting the protagonist from 1984) this mag oozes a powerful, Guy Bourdin-esque sense of the power of the female form.

We were a bit late to catch onto issue one (which is now in stock), but the even better news is that issue two is just around the corner!

Newsagents, survival and the question of gender superiority!

Monday, October 5th, 2009

There was a fascinating post recently on the excellent Newsagency Blog run by Mark Fletcher, a blog that we read quite religiously. It was titled:

“Older women beat older men any day”

Mark defines older as being 75+. Some of the justifications were:

Older women tend to know what they want, they enjoy a laugh and they are prone to flirting, yep, flirting – I like this on a slow day at the counter.

Older men tend to grunt rather than speak words, they rarely laugh and often don’t know what they want.

A number of comments then followed, one which I liked so much that I have to replicate it here in full:

Old women want a bag to put that mag in when they are already carrying two.

Old men dont care.

Old women forage around in their handbag for that 25c to “make the change” easier from that $37.40.

Old men dont worry.

Old women shuffle forward in the queue and when at the counter decide THEN to start looking for the money inside the purse which is inside the bag which is on the floor.

Old men have it in their hand ready for action.

I am introducing a female age limit in my shop.

I thought that this was quite amusing. The really interesting comment however was from one newsagent who, as more of an aside, mentioned that over 70% of his customer base was over 60 years old. The newsagency sector readily admit that they appeal to a more elderly demographic. This is a real worry for us.

We have never been backwards in saying that we are not a newsagency. While we deal with the same product in magazines, we have completely different philosophies and commercial approaches. That said, we need them to survive. They are the main distribution point for all the mainstream magazines, and if newsagents disappear, many magazines will fall by the wayside. mag nation stocks all the niche stuff, but we still do sell a fair number of your everyday titles.

So, my question to the community on the Newsagency Blog is what are you doing to get more relevant for the under 60s? Younger consumers don’t care so much for lotto and newspapers from a newsagent. They don’t want to share stories with a random stranger about their dog having fleas.  They are online, brand savvy, and want a cool lifestyle experience, not an old-fashioned general store experience.

We need you guys to survive and prosper. Can you give us any confidence that you have a plan on how to do this? Then again, I doubt many of you are reading this blog (not that we are by any means fantastic but we are somewhat in the same industry), which probably tells a story in itself.

My Top 5 Mags: Kate Bezar from Dumbo feather, pass it on

Friday, October 2nd, 2009

There are a few magazines that we stock that really seem to define the heart and soul of what we do… those kindred spirits that sum up just about everything that we love about niche publishing. Sydney-based publishing sensation Dumbo feather, pass it on is definitely one of these rare few.

Founded by New Zealand-born Kate Bezar in 2004 (after a short career in management consultancy of all things!) Dumbo feather is devoted to singling out fascinating people and asking them to tell their stories in their own words. Five years and twenty issues on, Bezar’s quarterly ‘mook’ (it’s a bit book, it’s a bit magazine… geddit?) continues to feature inspiring interviews with a diverse and consistently amazing range of people.

Last week, we launched a new feature on this blog where we ask some of our favourite mag folks to choose their favourite magazines and tell us a little bit about them (with Erica Bartle from Girl With a Satchel). This time, we’re really excited to have Dumbo feather’s own Kate Bezar on board for round number two…

1. SoHi

Sohi magazine

This lovely mag comes out of the Southern Highlands of NSW and is all about recognising and exporting the “creativity of all SoHi dwellers, of all ages and all persuasions, with that creativity expressing itself through food, architecture, craft, and interiors.”

It’s really well-designed and put together by some very clever folk; Rebecca and Julian Wolkenstein (he’s a superb photographer we’ve used for Dumbo feather and she’s, well she’s got her fingers in so many creative pies it’s ridiculous yet highly admirable) and Sarah King who once had a great design store called Arp in Tasmania. Loved the first issue and really looking forward to numero 2.

2. Apartamento

apartamento magazine

I only possess one copy of this Spanish mag (produced in English … they still need a good proof-reader), but found it SO refreshing.

At last a mag for those of us who love to indulge our curiosity about how others live, but like to read about real people rather than celebs. The images are unstyled, shot without artificial lighting and raw. Top shelf stuff.

3. Art & Australia

Art and Australia

I had dinner with the publisher of this mag last week and was amazed to learn it’s 46 years old … I just find that so incredibly admirable and inspiring. I thought it was a big deal to get to 5 years old!

As much as the mag itself, I also love the books they publish. Their most recent; ‘Current‘  is just awesome. Designed by John Warwicker (who we’ve profiled in Dumbo Feather) it’s ‘the bible’ of artists in our part of the world.

4. Selvedge

Selvedge magazine

Sophisticated, cutting-edge craft for anyone with a passion for fabric, texture, the handmade, the organic, the indigenous …

5. Map Magazine

Map magazine

Last year I was on a panel with Carl Lingren, Map’s founder, and a was blown away by his vision for what media and publishing could (and should) be. That Map has just celebrated its tenth birthday is testament to the fact that others do too.

It’s a local Brisbane street press with the aim of fostering “a culture of confidence, spirit & individuality in people to help them embrace a mindset where they can be positive about the future.” Hoo rah to that.

Map’s always full of the best local and international design bits and great interviews with a strong focus on sustainability. Right up this girl’s alley.

List of Magazines on Twitter

Thursday, October 1st, 2009

A little while ago we asked our Twitter followers to send us the names of magazines that they follow on Twitter. The idea was for us to collate all these names and create a list to be used as a resource for any interested parties. We got an absolutely fantastic response, and have now pushed this list live.

http://blog.magnation.com/list-of-magazines-on-twitter/

This is obviously not the definitive list of magazines who use Twitter. If you are a magazine and we have missed you, or if you follow a magazine and it is not on this list, feel free to let us know and we will add it.

The only caveat is that it has to be a physical magazine. We are not listing online only magazines for now.

We will keep on updating this list and try to keep it is relevant and fresh as we can. Thanks to everyone who took the time to send us their suggestions.

We hope that you find this list useful.