We love magazines. There is no questioning it. But, even we realize that magazines have a responsibility for good. As with an older Post on Russh, we are all left at times questioning how magazines influence mainstream views and whether this is always a healthy thing.
This is Vogue Bambini. It is a mag about childrens’ fashion. For those in the industry, it is a valuable resource. Normally, the kids appear sweet and innocent, albeit a little too adult looking.
But surely this is just wrong. Do we have to sexualize little people in the way that this advert is doing?
What is wrong with kids being kids? Why do we need to tart them up so much? Overall this is a good targetted fashion mag, but if I were editing Vogue Bambini, this particular ad would not have made it.
Little girls wear swimming costumes like that. But the context of the photo, and the make-up and hairdos, sexualise it. That’s wrong. Really wrong.
I wonder if we would have the same objection if they were photographed running under the sprinkler in the backyard or doin bombs of the pergola into the pool?