Up until now, we have been pretty good at regularly posting new blog entries on the mag nation blog. This is our first entry in a week, and I run the risk of ignoring your good advice of keeping it constant. There is a good reason why we have been silent, and it raises a dilemma that we will continue to struggle with.
As a young entrepreneurial company, we are in the midst of a capital raise that will help us with our expansion ambitions. I have been up to my ears in legals and other really boring shit. Here is the problem. I just haven’t had the head space to blog.
Most of the sensational blogs are run by people for whom it is a key part of their job description. It is sort of what they do. I am trying to run a business with 40 staff, build a brand, deal with operational issues, create new, never before seen functionality for our website, do the financials, and deal with that one customer who bought a subscription from a local newsagent and remains convinced that mag nation should refund him his money!
I at times find it difficult to deal with all of this, especially when currently dealing with a bunch of lawyers day and night, and blog at the same time.
With this in mind, we considered passing on the blogging role to someone else in the Company. Lots of people can blog but very few can do the other stuff, especially the capital raising. But then, we realized that this would put at risk the unique voice that we are trying to put forward. This blog is meant to be about the mag nation brand from the perspective of one of the two people who founded it and who is responsible for its upbringing.
So, how do we continue to post as close to daily as possible, not outsource it to a non-genuine voice, but do all the other stuff that only the Founders can do to help us build the brand, expand it to new geographies, and survive in these tough times?
While it will ebb and flow, we still hope to be able to blog a few times a week, with the worst case scenario being the occasional once a week. If we have to make a compromise, we will make it with regards to regularity and volume of posts, but not on authenticity.
You are doing an awesome job. I’d rather read an [albeit less frequent] authentic view point from the founder than the ramblings of an employee who sees this blog as part of their JD/KPI’s!