We stock about a gazillion different magazine titles as well as stationery across our 5 stores in Australia, New Zealand and online.

Very wrong but very funny

I don’t quite know whether to laugh or cry.

This is undoubtedly very unprofessional. It also happens to be very funny. My most sincere apologies to the person who received this customer service from us. It really isn’t good enough. For those of you who previously requested more of the inside stories from within mag nation… here you go.

This is what happened. I have disguised the name of the people involved.

A customer called up last night asking whether we had Inside Triathlon on shelf. He rang the Elizabeth St store in Melbourne, but wanted to pick up the mag from the Greville St store. One of our staff members called Dave gave him the number for the Greville St store, but in what he deemed to be a harmless prank, told the customer to ask specifically for Mrs Jane Phelan. Dave was very specific… “you really must ask for her by full name” he said.

There is no Mrs Jane Phelan. The guy working at Greville St at the time was Peter Phelan. This was a silly inside joke between Dave and Peter. Stupid of Dave to involve a customer in this but no real harm yet.

The customer then calls Greville St, and asks for Mrs Jane Phelan. Peter, who picked up the phone, thought it was Dave on the other end of the line. Here is what he said, word for word:

You know how I asked you for that roll of gaffa tape and that 12 inch dildo… well, let me tell you what I am going to do with it.

There was silence on the other end of the line. The customer responded:

Aaahh…. Ok….um….. yeah, well I just wanted to know if you have any copies of Inside Triathlon on shelf.

The penny dropped for Peter. He was mortified. He was so shocked he didn’t even think to apologise. He simply said he would go and check.

The customer came in this morning to pick up the mag. He was of extremely religious orientation. Outwardly dressed as such.

Sir…. we are so very sorry. Notwithstanding that it is somewhat funny, it was offensive and we are incredibly grateful that you were still willing to deal with us.

I take our brand very seriously, and this is not good customer service. However, no harm was intended whatsoever. It was a silly little prank that backfired.

As I said, I don’t know whether to laugh or cry. But given the tears that have been streaming from my eyes all morning, you would be forgiven for thinking that I have been doing both.

9 Responses to “Very wrong but very funny”

  1. mz says:

    I want customer service like this every day.

  2. Big ups for having the courage to share the story, and be honest that stuff like this does happen. In fact, life and people often mess up so I say – it’s done and you can’t change it – so laugh instead of crying.

    Steve.

  3. MJ says:

    So… what WAS he going to do with it?

  4. Mr Ego says:

    I hope Inside Triathlon now comes with free gaffa tape or a dildo discount… cross marketing opportunities galore :)

  5. Natalie says:

    I wish I was this customer.
    Next time I order I’m changing my name to Mrs Phelan!

  6. Jan Stewart says:

    Really like the transparency.

  7. Steve Caddy says:

    [x] Did LOL
    [ ] Did not LOL

  8. Ravi Vasavan says:

    I love your and MagNation’s transparency. Big ups to Peter who managed to stay alive, hah.

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