One of the great things about being part of mag nation is that we get to meet with such passionate people. We have already extolled the virtues of the many publishers we deal with. Their commitment and dedication is something that constantly inspires us. However, it is not just publishers that we are in contact with, but lots of small business owners and entrepreneurial sorts trying to build something with their own blood, sweat and tears.
I met just such a person a few months back at a magazine launch. The inevitable what do you do, what do I do conversation ensued, and truth be told, although I couldn’t hear most of what Kate said because the music was way too loud, I didn’t need to. I heard the words “start” and “risk” but more than all else, saw that look in her eyes.
That is why mag nation has watched with interest as iSpyStyle has been conceived, planned, and put in place by Kate Vandermeer. That is why we jumped at the chance to be involved and put our brand name alongside hers. Because of that look.
Kate later pitched to mag nation re a form of partnership. If she is reading this blog, I can now disclose to her that she didn’t need to! I probably would have agreed to align mag nation with her even if she was building a mushroom farm.
We think we can help her as she builds her business. There is real synergy between us. We would go as far as to say that anyone reading this blog will be interested in what iSpyStyle has to offer and is trying to achieve. You should definitely check it out. As a more established brand (and this is relatively speaking – we still have a long way to go), it is not quite clear what we will get in return from a yet to be proven concept. If it goes well, then great for us. If not, then we don’t really lose much.
However, it is with real excitement that we saw the mag nation link on the newly launched iSpyStyle website. We know what it is like to be trying to build something new. But more than all else, we know that look. Kate’s eyes have it. Somehow, she will succeed and we will be dragged along by her success. If mag nation could bottle that look, we would all be billionaires.
