What is our favourite magazine?

We get this question constantly. Why the hell would we ever answer it! What do we have to gain? First, it is virtually impossible for us to pick just one favourite when we love so many. Also, we go through phases like everyone else where new favourites come and go. Moreover, to say one mag is better than another is a highly subjective task, and people look at the made up titles on Ravi’s and my business cards (they say “Chief Magazineologist”) and expect us to bring an element of objectivity to the question. Well, sorry. No cigar.

Second, giving voice to our subjectivity would only insult a lot of friends. Many of the guys we deal with think that their magazine is streets ahead of everything else out there and they find it hard to imagine that everyone else doesn’t see the world as they do. We love this about them.

Their passion defines them and their publications. For us to say we love Pillow Fighting Monthly more than anything else only puts the publishers of Nose Piercing Weekly off side. And when we rely so much on the goodwill of all these crazed but loveable characters, why would we do that?

So please don’t expect an answer when you ask us what our favourite magazine is. It is like asking which our kids we love the best.  Or like that dreaded question from a girl re whether this pair of jeans makes her bum look big. You may have an opinion but any answer you give will get you in trouble.

This entry was posted on Tuesday, June 16th, 2009 at 12:19 pm and is filed under Individual Mag Titles, Magazine Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.