Comments on: The Mag Nation Dilemma http://blog.magnation.com/2009/06/15/the-mag-nation-dilemma/ Magazines. T-Shirts. Design & Creative Books. Stationery. Building a Consumer Brand. The Entrepreneurial Ride of a Lifetime. Thu, 02 Feb 2012 03:26:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: kit http://blog.magnation.com/2009/06/15/the-mag-nation-dilemma/comment-page-1/#comment-64 kit Tue, 16 Jun 2009 00:13:04 +0000 http://blog.magnation.com/?p=46#comment-64 I don't think you need competitions, surely the people that actively seek you out, will do so, regardless,. hence you've got comments up here from people who love buying niche / specialist titles and part of the fun of that is browsing, discovering something new... ...however I'd absolutely "second" the genius idea of involving your creative admirers/readers/customers and run some comps that way, a gorilla-marketing-esque-campagin is a damned fine idea, kudos, to Ravi for that nugget... :) ....but erm, - dammit - dare I be so bold and suggest we all hold hands and share a little communal MagNation LOVE-IN - and by this, I mean why not a besoke MagNation-FanNationMag? Something small, intimate and *pretty* – cos I do like pretty :)) HELL, I'd work on it for gratis (though, I'm in the uk so not sure how helpful that'd be!?!) but yeah, why not a co-operative / collaborative / competition-based magazine :)) - it seems almost a bit obvious when you think about it... Ohhhhhhhh be good to have a "work station" section, whereby everyone who "enters' comp / or participates in some way gets to include a shot of them either at work / at their creative space,. or - ho ho - better yet; in their favourite place to read their favourite magazine... yeah,. I think that could easily run to a couple of pages... Can I do the layout - oh - please - oh please, - can I? - I have no shame, I don't mind begging!! :)) IN fact, offer me a job working in your store, that'd be heavenly, seriously, I'd be on the next plane over!?! Or, hey, come open a shop here,. (give Magma a run for their money!! haha - nah – I have nothing but love for Magma, really! but hey, do come, this is your *official* UK invite,. I'll put the kettle on, help you scour the entire country for a good location and generally try be helpful...) Aaahhhh poop,.I'm getting overly-excited, at the thought of a UK-MagNation, :)) Ah well,. genuinely heartfelt love and *schnuggles* to all you magazine-aficionados,. Long Live MagNation!! Long Live Print / Mags / all things papery & inky that I can purchase and lovingly fondle! :) Kit xx I don’t think you need competitions, surely the people that actively seek you out, will do so, regardless,. hence you’ve got comments up here from people who love buying niche / specialist titles and part of the fun of that is browsing, discovering something new…

…however I’d absolutely “second” the genius idea of involving your creative admirers/readers/customers and run some comps that way, a gorilla-marketing-esque-campagin is a damned fine idea, kudos, to Ravi for that nugget…

:)

….but erm, – dammit – dare I be so bold and suggest we all hold hands and share a little communal MagNation LOVE-IN – and by this, I mean why not a besoke MagNation-FanNationMag? Something small, intimate and *pretty* – cos I do like pretty :) )

HELL, I’d work on it for gratis (though, I’m in the uk so not sure how helpful that’d be!?!) but yeah, why not a co-operative / collaborative / competition-based magazine :) ) – it seems almost a bit obvious when you think about it…

Ohhhhhhhh be good to have a “work station” section, whereby everyone who “enters’ comp / or participates in some way gets to include a shot of them either at work / at their creative space,. or – ho ho – better yet; in their favourite place to read their favourite magazine… yeah,. I think that could easily run to a couple of pages…

Can I do the layout – oh – please – oh please, – can I? – I have no shame, I don’t mind begging!! :) )

IN fact, offer me a job working in your store, that’d be heavenly, seriously, I’d be on the next plane over!?!

Or, hey, come open a shop here,. (give Magma a run for their money!! haha – nah – I have nothing but love for Magma, really! but hey, do come, this is your *official* UK invite,. I’ll put the kettle on, help you scour the entire country for a good location and generally try be helpful…)

Aaahhhh poop,.I’m getting overly-excited, at the thought of a UK-MagNation, :) )

Ah well,. genuinely heartfelt love and *schnuggles* to all you magazine-aficionados,. Long Live MagNation!! Long Live Print / Mags / all things papery & inky that I can purchase and lovingly fondle! :)

Kit
xx

]]> By: samedog http://blog.magnation.com/2009/06/15/the-mag-nation-dilemma/comment-page-1/#comment-63 samedog Mon, 15 Jun 2009 12:01:40 +0000 http://blog.magnation.com/?p=46#comment-63 Reading, reading, thinking "No, I don't need you to be commercial; I like you because you shy away from the gimmicks etc". Then I read free trip to Paris and decided in a nano second that I'd like you to be more commercial. I don't want any of those titles but can think of someone that would like one and may be heading that way for a pressie subscription now. Trip to Paris suck me in? Hell yes. Reading, reading, thinking “No, I don’t need you to be commercial; I like you because you shy away from the gimmicks etc”. Then I read free trip to Paris and decided in a nano second that I’d like you to be more commercial. I don’t want any of those titles but can think of someone that would like one and may be heading that way for a pressie subscription now. Trip to Paris suck me in? Hell yes.

]]> By: lauren http://blog.magnation.com/2009/06/15/the-mag-nation-dilemma/comment-page-1/#comment-62 lauren Mon, 15 Jun 2009 09:44:49 +0000 http://blog.magnation.com/?p=46#comment-62 get the kiddies on board. they do love a street team. get the kiddies on board. they do love a street team.

]]> By: Michael — Linefeed http://blog.magnation.com/2009/06/15/the-mag-nation-dilemma/comment-page-1/#comment-61 Michael — Linefeed Mon, 15 Jun 2009 02:55:28 +0000 http://blog.magnation.com/?p=46#comment-61 Be niche. Think small. Think local. Continue to spread love. :) Be niche. Think small. Think local. Continue to spread love. :)

]]> By: Jesse Liwag http://blog.magnation.com/2009/06/15/the-mag-nation-dilemma/comment-page-1/#comment-60 Jesse Liwag Mon, 15 Jun 2009 02:26:21 +0000 http://blog.magnation.com/?p=46#comment-60 Hi, just my two cents. Your best next step is to get about 6-12 of your existing subscribers and ask them why they went with you instead of the competitor. That would point to your strategy. Hi, just my two cents. Your best next step is to get about 6-12 of your existing subscribers and ask them why they went with you instead of the competitor. That would point to your strategy.

]]> By: Michelle http://blog.magnation.com/2009/06/15/the-mag-nation-dilemma/comment-page-1/#comment-59 Michelle Mon, 15 Jun 2009 02:24:39 +0000 http://blog.magnation.com/?p=46#comment-59 I'm not big on competitions as an enticement to subscribe, because I never win them! It's a bonus if I already plan to subscribe to a magazine, but again nothing to get excited about unless I did win. Samples and freebies on the other hand, they do float my boat. I will buy the occasional trash rag for the free lipstick etc because the value of the freebie is more than the cover price of the magazine alone. Most of the time I won't even read the mag because it's not in my area of interest. The mags I do love to read are the hard-to-find-elsewhere titles that you specialise in anyway. They don't need gimmicks to make me buy them. I’m not big on competitions as an enticement to subscribe, because I never win them! It’s a bonus if I already plan to subscribe to a magazine, but again nothing to get excited about unless I did win. Samples and freebies on the other hand, they do float my boat. I will buy the occasional trash rag for the free lipstick etc because the value of the freebie is more than the cover price of the magazine alone. Most of the time I won’t even read the mag because it’s not in my area of interest. The mags I do love to read are the hard-to-find-elsewhere titles that you specialise in anyway. They don’t need gimmicks to make me buy them.

]]> By: Pieter Peach http://blog.magnation.com/2009/06/15/the-mag-nation-dilemma/comment-page-1/#comment-57 Pieter Peach Mon, 15 Jun 2009 02:06:51 +0000 http://blog.magnation.com/?p=46#comment-57 Your landing page looks great, maybe good for the brand, but is it good for online sales? ?Tried split A/B testing on a landing page design that is A) current site B) more obvious sales oriented design (less flash, more text and less number of clicks to subscription link) and link the experiment to simple sales conversion metrics. Whether this will make people visit your store is another question all together. I don't have a particular allergy to gimmicky promotions. It will turn more people onto you than drive them away if its legitimate and aligned to your brand. (year's worth of daily coffees in your store seems more appropriate than a trip to paris, and it will bring them back to your store.) Your landing page looks great, maybe good for the brand, but is it good for online sales?
?Tried split A/B testing on a landing page design that is A) current site B) more obvious sales oriented design (less flash, more text and less number of clicks to subscription link) and link the experiment to simple sales conversion metrics. Whether this will make people visit your store is another question all together.
I don’t have a particular allergy to gimmicky promotions. It will turn more people onto you than drive them away if its legitimate and aligned to your brand. (year’s worth of daily coffees in your store seems more appropriate than a trip to paris, and it will bring them back to your store.)

]]> By: Tighe http://blog.magnation.com/2009/06/15/the-mag-nation-dilemma/comment-page-1/#comment-56 Tighe Mon, 15 Jun 2009 02:05:41 +0000 http://blog.magnation.com/?p=46#comment-56 Great blog and website. I'm wondering from Mag Nation's perspective if it is better for the average punter (such as myself) to purchase a subscription to a magazine through your site or come in each month and buy it from your store? Great blog and website. I’m wondering from Mag Nation’s perspective if it is better for the average punter (such as myself) to purchase a subscription to a magazine through your site or come in each month and buy it from your store?

]]> By: Ravi Vasavan http://blog.magnation.com/2009/06/15/the-mag-nation-dilemma/comment-page-1/#comment-55 Ravi Vasavan Mon, 15 Jun 2009 02:05:05 +0000 http://blog.magnation.com/?p=46#comment-55 You could always run competitions for us creative types (let it be illustrators, painters, designers or photographers) to come up with means of advertising MagNation, perhaps, in most guerilla style. Considering MagNation have a lovely identity to work with, and a great staff to communicate with, this kind of competition will be a blast. We love to do something for a good cause, well, at least it is among my immediate circle of friend – we strive to have our work seen by new audience and don't mind having little in return... such as an annual subscription to a select amount of magazine (perhaps, three... put a pricing limit to it, if neccessary). That's the end of my current two-cent spill. You could always run competitions for us creative types (let it be illustrators, painters, designers or photographers) to come up with means of advertising MagNation, perhaps, in most guerilla style. Considering MagNation have a lovely identity to work with, and a great staff to communicate with, this kind of competition will be a blast.

We love to do something for a good cause, well, at least it is among my immediate circle of friend – we strive to have our work seen by new audience and don’t mind having little in return… such as an annual subscription to a select amount of magazine (perhaps, three… put a pricing limit to it, if neccessary).

That’s the end of my current two-cent spill.

]]> By: Lainie http://blog.magnation.com/2009/06/15/the-mag-nation-dilemma/comment-page-1/#comment-54 Lainie Mon, 15 Jun 2009 02:03:22 +0000 http://blog.magnation.com/?p=46#comment-54 Whatever keeps you guys around. Where will I get my mags otherwise? Whatever keeps you guys around. Where will I get my mags otherwise?

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