We’ve just started stocking B: Brand Documentary Magazine, an extremely interesting mag that does exactly what it says on the cover, presenting a behind-the-scenes exploration of a single iconic brand with each monthly issue: from Lego to Lush, Penguin to Porter, Audi to Aesop and many more.
Alongside pages of inspiring photography, B: Brand Documentary Magazine examines the products, personalities, ideologies and ups-and-downs that have made each brand so successful, delving into their history from establishment to the present day.
Among our favourite regular B: Brand Documentary Magazine features are the customer interviews, which detail the jobs, lifestyles, hobbies etc. of those who decide to buy into these brands, providing a rare insight into the company’s market and kind of people that they attract.
For a unique and unbiased glimpse into the operation of iconic brands look no further than B: Brand Documentary Magazine, a must-read title for brand managers, marketing students and advertising creatives alike.