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My Top 5 Mags: Tin & Ed

By mag nation | March 19th, 2010

If you’re going to call yourself a designer in 2010, it seems like you’ve got to go beyond the call of duty in order to separate yourself from every other stooge out there with a Mac, a blog and a cracked copy of Photoshop. And it’s probably for this reason that we’re such big fans of Melbourne based, multi disciplinary design studio Tin & Ed.

Drawing on their skills in sculpture, installation, graphic and motion design to create a range of consistently exciting and innovative work, be it building Gundam style battle robots out of courier messenger bags for Crumpler or constructing a 3D string sculpture in a Melbourne laneway for Tourism Victoria these guys are always striving to push the envelope.

In a recent commission for Visa’s ‘Go’ campaign, they suspended hundreds of pieces of miscellaneous computer junk and digital detritus on strings from the ceiling, arranged to magically form the word ‘Go’ in perfectly shaped sans-serif, which really has to be seen to be believed.

If you’re going to be at Semi-Permanent in Sydney tomorrow, make sure to catch them speaking and if you can’t make it down, well, as a close second we’re thrilled to have Tin choosing his favourite magazines for us here…

1. Colors

Colors magazine was conceived by graphic designer Tibor Kalhman and photographer Oliviero Toscani. Admittedly it’s changed a lot since the Kalhman and Toscani days but its still always a really interesting read and I always get from it an understanding and view of the world that i can’t get from anywhere else.

Each issue deals with a different topic: birth, god, race, wealth, toys, trash, aids. but whatever the issue, the message is always the same, the world is an infinitely diverse place, but ultimately we’re all the same.

I really love the way that Colors relies more on images rather then text to communicate. They did an issue a while ago which had no text at all, it took you through a tour of the world using only pictures, it was sort of like a printed version of Koyaanisqatsi, really powerful stuff.

1. Purple Fashion

I really like Olivier Zahm, he’s got his finger in so many pies, and they are all awesome. He use to be an arts curator and his blending of art and fashion seems really effortless, irreverent and most importantly fun.

His magazine Purple fashion can be a bit cliquey though and the same names crop up constantly in every issue (there’s always at least one or two shoots by Terry Richardson and Juergen Teller) but there’s not necessarily anything wrong with that.

The magazine is designed by M/M Paris, and the layout is quite simple, I like the use of the different paper stocks to the define the different sections. The interviews are always interesting and there’s always a good mix of people i already know about and people I’ve never heard of. Lindsay Lohan is on the cover of the latest issue which is awesome and funny so soon after her disastrous collection for Ungaro.

2. Uovo

Apparently Uovo means egg in Italian, which could seem a bit like an obvious analogy for an arts publication (if you speak italian) or really cryptic if you don’t (like me).

It explores the world of contemporary art through articles, interviews and images, and at nearly 500 pages per issue with no ads, it’s a really serious hit of contemporary art! It also comes with an audio CD full of weird and exciting sounds. It’s sort of like a printed more in depth version of VVORK with words.

3. Acne Paper

I love this publication. Each issue draws it’s inspiration from one key idea and brings together content from now as well as the past, there is something really nostalgic and romantic about Acne Paper, but it doesn’t come across as old or tired at all.

The latest issue is about art and spirituality and has an incredible shoot by Paolo Rovesi with an almost un-recognizable Tilda Swinton dressed as Marchesa Casati, there are also Interviews with Alejandro Jodorowsky, Orlan and David Lynch where he preaches about the benefits of Transcendental meditation (of course).

The design is classic but playful, which describes the content well, it mixes high culture and pop culture, past and present in a really fresh and dignified way, it’s full of really lush images but unlike most fashion/art magazines it doesn’t seem flashy at all.

4. Doing Bird

An awesome Australian magazine full of local and international content. I’ve still got the first and second issues which are ten years old now but they still look completely fresh.

The design hasn’t changed a whole lot in that time, it’s clean and simple without being boring. The ads are kept to the front and the back and there aren’t too many so the images and content have a lot of room to breather, and there’s no break in the continuity which is rare for a fashion/art magazine. Doing bird comes out twice a year and is always a reliable fix for australian and international fashion, art, illustration and writing.

Issue 6 of King Brown is out…

By mag nation | March 17th, 2010

King Brown magazine issue 6

After what seemed like almost a year (okay, it actually was a year) we got our hands on the latest issue of King Brown this week.

As usual, it’s a bonus-packed, fun-filled extravaganza featuring some of the most talented illustrators and designers around. NYC duo Morning Breath (who you might know for their album artwork for Them Crooked Vultures), Kostas, Seonna Hong, Mick Harris, Nails, Sean Morris, Courtney Brims and plenty more make an appearance this time round.

The best thing to come out of Perth since Alan Bond, this baby is sealed in a brown paper bag designed by Magda Boreysza and includes an outdoor vinyl sticker and poster designed by Morning Breath. The print run is limited to 2000 copies, so get in quick!

Undies Monday 3… Photographic evidence

By mag nation | March 16th, 2010

mag nation Undies Monday

mag nation Undies Monday

mag nation Undies Monday

mag nation Undies Monday

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Semi Permanent Sydney starts on Friday…

By mag nation | March 15th, 2010

It’s design conference season, with Semi Permanent Sydney kicking things off at the Sydney Convention and Expo Centre this week. Speaker-wise, it’s a veritable embarrassment of riches with a whole host of some of the most interesting magazine publishers and editors and designers around presenting at this year’s event.

Among these is our good friend Eddie Zammit from T-WorldTin & Ed (from the Melbourne based design studio of the same name), San Francisco’s  Fecal Face (an incredible art based community website from San Francisco), the omnisciently wonderful Frankie, the artist and photographer Jill Greenberg and many more.

If you’re going to make it down (and it’s not too late to buy tickets), look out for our stand where we’ll selling a huge range of design mags and books.

Frankie is Australia’s fastest growing magazine

By mag nation | March 9th, 2010

We were really pleased to learn recently that Frankie is officially Australia’s fastest growing magazine.

While this definitely wasn’t news to us (have you seen just how many copies of Frankie sit in the ‘Our Favourites’ section at the front of our stores?!) the official word came via the latest Audit Bureau of Circulation’s figures which reported that this standard-bearer of sassy, independent girly cool grew by 31.6 per cent in the year to December.

The release of these figures certainly marks an important point in Australian publishing, where an independent mag, founded in 2004 by two 25 years olds and edited out of a one-bedroom flat in inner-Melbourne is only slightly lagging behind established giants like Vogue and Harper’s Bazaar.

Smart, inspiring and undeniably girly without bothering with stories on diets, orgasms and sealed sections, it seems that Frankie has flourished by simply sticking to its path and striving to provide an intelligent and altogether more focused alternative to some other more… vacuous magazines out there vying for the attention of the same demographic.

Which is not to say that there’s anything wrong with features on diets and orgasms and ‘drive him wild’ sealed sections… it’s just that after the fourteenth or fifteenth time they can get a bit predictable*.

Viva Frankie!

* We strongly recommend that you still buy all of these types of mags -preferably from us of course :)

Asking for your help with e-commerce and online subscriptions

By mag nation | March 4th, 2010

We sell magazines. We have never proclaimed to be e-commerce experts, and we don’t have millions of dollars to throw at acquiring these skills like some of our competitors do. That is why it is with some excitement but also trepidation that we have seen the growth of our online subscription business far outstrip any of our physical stores.

Some of you folk, who are much cleverer than we are, live and breathe in this space. Can we ask for your help and advice?

We are looking at updating and improving our site, and in going through all the stats from Google Analytics, we have noticed that our drop off from people entering our cart through to final purchase is pretty high.

What is normal? Does anyone have some benchmarks that they could throw our way?

We thought we would lose heaps of people through the “fill in your details” steps. Subscriptions are a little more complicated than a normal book purchase because you often send it to someone else rather than yourself. However, our drop off at these points in the transaction process is minimal. Rather, most people who do abandon our purchase process do so at the final point of purchase.

That is, they take the time to add a magazine subscription to their cart, signup for an account, provide us with all their details, get to the final payment page, and then piss off elsewhere.

We were really surprised by this. Not so much by the quantum of abandonment, but the point of abandonment. We realise that many people are going to “chicken out” prior to pressing pay, but are there things we could be doing to improve our conversion?

Some of the things we are about to implement include:

  • Integrating PayPal
  • Highlighting that our payment system is “secure”
  • Increasing the size of the Pay Now button

We already changed the colour of our checkout button in the shopping cart from red (part of our brand identity) to green, and saw via A/B testing that conversion from that point increased.

Should we change from “pay now” to “buy now”? Any other clever ideas? Help!!!

If we end up implementing any individual’s suggestion, we’ll happily provide you with a lifetime supply of magazines ala Mr Wonka. Ok, maybe not, but how about a $100 mag nation voucher instead???

Zine Making Day at our Newtown Store

By mag nation | March 3rd, 2010

Our friends at the Bird in the Hand Zine Shop are holding a zine making workshop this Saturday, upstairs at our Newtown store.  They’ll have, “some pretty nifty interesting paper, magazines, fabrics, scissors and glue as well as staple facilities and writing implements to share.”

RSVP on their Facebook event to take part!

Undies Monday… Too easy? Read this before you strip!

By mag nation | March 2nd, 2010

We had a lot of fun on our first Undies Monday. It was beyond funny to see the faces of passers-by as many of you stripped off on the street. However, as any impulsive micro business, there are some things we wish we had done differently.

Our learnings from yesterday are as follows:

  • There are way many more exhibitionists out there than we imagined. We were decimated! :-) We happily gave away thousands and thousands and thousands of dollars in free products.
  • However, it was too easy. Many of you came in large groups and many of you also came either first thing in the morning or just before closing when there were hardly any other people around.
  • Most of you were blokes. Most girls chickened out or waited outside while their male partners did the deed (except in Newtown Sydney were there were g-strings as far as the eye could see)!

We did say in our original post that this offer lasts until the 29th of March (or earlier at our discretion if we determine that Undies Monday will lead to our ruination). Well, it almost did! But, we are going to keep on trying to reward you for acts of underwear bravery.

However, we are going to raise the bar a little and limit the giveaways or we’ll be out of business before the end of March. This promotion has gone completely viral, way beyond what we expected, and there will be no mag nation to offer you ongoing magazine goodness if we have four more Mondays like we did yesterday.

So, for the next Undies Mondays, here are the amended conditions (we may keep tinkering with this as we go) required to get your any one product up to the value of $50 for free.

  • You can’t enter a store in your Undies in a group larger than 2 people.
  • You have to come into a store on Monday between the hours of 12pm and 5pm
  • The offer will only be valid for the first 100 blokes and the first 100 girls to participate across all our stores each Monday while Undies Monday lasts.

Never fear, we would never let you strip off on the street only to come in and find out that we have reached our freebie quota on a given Monday. Therefore, all stores will display a sign on the front door once we have reached our male and female Undies Monday quota. It will be abundantly clear if you won’t be rewarded for stripping off. If in any doubt, come in to the store and ask us first.

We still want to see you all in your jocks, but if 1,000 semi-naked people come in every Monday, we’d be happy…but broke, and you’d have to get reacquainted with your “this is not a library” newsagency.

Below are the previous conditions for your reference… The 3 new rules above simply add on to these ones. Keep having fun, and please challenge other businesses that you love to reward gratuitous displays of underwear.

Can you imagine how cool it would be if we started a retail movement? Surely the world would be a better place with more folks walking around in their Undies….

A couple of rules here:

  • This only works on Mondays (that’s why it is called Undies Mondays and NOT Undies Otherdays)
  • This offer ends at midnight on the 29th of March 2010 (or earlier at our discretion if we determine that Undies Mondays will lead to our ruination)
  • You have to walk in in your undies, no stripping off in store
  • You have to take the one item of your choice to the counter – you can’t just walk out with it – and you can’t redeem the difference between $50 and the item of your choice for cash.
  • Only one free item per person – you can’t keep coming in to claim on multiple occasions.
  • Undies do not include swimwear, gymwear or wearing a t-shirt, other sort of top or pajamas… genuine undies/lingerie only!
  • You must be 18 or over to participate
  • If you walk in in your birthday suit, we will not serve you. We don’t want anything to do with that!

NEW BONUS OFFER GUYS: The first guy to walk into any of our stores wearing women’s underwear will get two Free Products each to the value of up to $50.

NEW BONUS OFFER GIRLS: The first girl to do the Robot dance for 30 seconds while in her underwear will get two Free Products each to the value of up to $50.

Issue 31 of Monocle… upside down

By mag nation | February 26th, 2010

Monocle issue 31 arrived a few days ago.

It features a fascinating report on the state of the Turkish media, an interview with France’s most revered artisanal butter manufacturer, a tour of one of Helsinki’s most up and coming neighborhoods and more of what you’ve come to expect from this standard bearer of international lifestyle porn.

One little hitch, though; it looks like some copies have been affected by an error at the printing stage. Which is to say, the covers has been attached the wrong way… which is to say that the magazine is, well… upside down. Totally functional, maybe ever so slightly disorientating and maybe a collector’s item to boot?

UNDIES MONDAYS… our most revealing promotion yet

By mag nation | February 24th, 2010

UPDATED: Undies Monday… Too easy? Read this before you strip!

The world is way too serious and lacking of genuine free lunches. In response, we have come up with an antidote which we like to call ‘Undies Monday’.

Here is how it works:

Walk into any mag nation store in just your underwear and we will give you for FREE any magazine, book or stationery item of your choice up to the value of $50.

That’s right. $50 worth of product FOR FREE if you walk into one of our stores in your undies.

A couple of rules here:

  • This only works on Mondays (that’s why it is called Undies Mondays and NOT Undies Otherdays)
  • This offer ends at midnight on the 29th of March 2010 (or earlier at our discretion if we determine that Undies Mondays will lead to our ruination)
  • You have to walk in in your undies, no stripping off in store
  • You have to take the one item of your choice to the counter – you can’t just walk out with it – and you can’t redeem the difference between $50 and the item of your choice for cash.
  • Only one free item per person – you can’t keep coming in to claim on multiple occassions.
  • Undies do not include swimwear, gymwear or wearing a t-shirt, other sort of top or pajamas… genuine undies/lingerie only!
  • You must be 18 or over to participate
  • If you walk in in your birthday suit, we will not serve you. We don’t want anything to do with that!